The number of paid music streaming subscribers hit 100 million in the US for the first time last year, according to the Recording Industry Association of America (RIAA).
Nvidia and AMD face rising costs and slower rollouts, while China seizes the moment to fill market gaps with homegrown alternatives.
Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.
Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.
TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.
Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.
By offering genAI tools at no cost, tech giants are turning college campuses into battlegrounds for future market share and product loyalty
YouTube ad growth is strong, but concentrated funding and economic uncertainty mean only the most distinct startups may thrive.
A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.
Finding the right creators remains the biggest hurdle for brand marketers, with 43.9% citing it as their top challenge despite 77.7% saying they increased their creator marketing budgets this year. That’s a key finding of new research from Spotter and EMARKETER on brands’ approaches to long-term partnerships.
We explore two case studies from credit unions that turned to tech to improve efficiency.
In-store payments provide a new growth avenue for BNPL providers facing slower industrywide volume growth
Retail leasing demand hit a post-pandemic low in Q1: Retailers and landlords alike have been hesitant to lease or purchase property for new store builds amid continued macroeconomic uncertainty.
The Big Four data war: Omnicom and Publicis are pulling ahead in AI and productivity tools. How will others respond?
There’s little relief in store for the housing industry: Housing starts plunged in March, while the country’s largest homebuilder warned of weak demand.
Michaels looks to attract Party City and Joann’s shoppers: The crafts retailer expands its selection of party supplies and balloons, while also enhancing its in-store events.
Deploying 50+ LLMs, Google blocked 39.2 million advertiser accounts in 2024, making AI the main enforcer of ad safety at global scale.
The company said its premium base will help it withstand a potential economic slowdown or other macroeconomic concerns
Target’s foot traffic has declined for 10 straight weeks: The drop followed its decision to step back from DEI efforts, a topic the CEO discussed with activist Al Sharpton.