Holiday sales forecasts range between 2% and 4.8%: That variation reflects an unusual environment shaped by lingering inflation, potential interest rate cuts, and a volatile election season.
US ad market grows 14% YoY in July: While spending continues, the industry remains cautious amid economic uncertainties and election-year volatility.
On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.
Sephora targets Gen X shoppers with latest product launch: The beauty retailer is sharpening its appeal to beauty consumers over the age of 40, who spend more on prestige products than any other demographic.
Total media ad spend in the US will reach $389.49 billion this year, according to our forecast. Over three-quarters (77.7%) of that will go toward digital channels like mobile, desktop/laptop, and connected TV (CTV).
Next year, we expect nearly 92% of total display ad spend to be transacted programmatically, reaching $175.58 billion. However, signal loss and privacy regulations are making the programmatic landscape more difficult to navigate, according to our report, The Privacy-First Programmatic Opportunity.
Two factors are converging to drive improvements in PFM tool functions and make them a bigger factor in customer satisfaction and retention.
The retail media landscape is dominated by national retailers like Amazon and Walmart, which boast the No. 1 and No. 2 retail media networks in the US by digital ad spend, per our forecast.
Get the correct answers to our Big Question quiz in the Banking & Paymentsvnewsletter from Insider Intelligence.
They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.
Online sales will also accelerate to close out 2024. Holiday ecommerce sales will rise 9.5% YoY, a pace not seen in the past two years, and total online sales for November and December will reach $266.89 billion.
Ikea’s business model evolves: In addition to experimenting with new store formats in new locations and bolstering its online presence, the furniture giant tests a peer-to-peer secondhand marketplace.
A controversial “active listening” targeting method reinforces privacy needs: Cox Media Group’s proposal reignited concerns about the ethical boundaries of ad targeting.
Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.
Shein was the No. 1 apparel retail site among US visitors in June, with 46.9 million unique visits, according to Comscore data.
In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.
This year, US holiday sales will reach a record $1.353 trillion, per our July 2024 forecast. That holiday season is starting earlier and earlier, which means marketers need to be prepared now for shopping to pick up in September and October. The election and consumer concerns about the economy will complicate where advertisers reach consumers and what messaging they use. Here are five stats marketers should see as they prep their holiday campaigns.
Has holiday creep crept over the line? Brands risk turning off consumers by launching Christmas countdowns in August and offering pumpkin spice lattes before kids head back to school.
The update should help consumers feel safer using the P2P app, which may help boost Apple Cash adoption