US Internet Users Who Subscribe to Pay TV vs. Video-on-Demand (VOD) Services, Feb 2019 (% of respondents, by generation)
More US consumers, particularly among millennials, are subscribed to streaming video services compared to pay TV services.
Data is from the March 2019 Deloitte "Digital media trends survey, 13th edition." 2,003 US internet users ages 14+ were surveyed online during December 2018-February 2019. Data was weighted to be representative according to the US census.