Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Retail & Ecommerce

This week, consumers are concerned about tariffs but continue shopping via mobile and on low-price retailers associated with China. Consumers are also less focused on fast delivery and flocking to Google for reviews.

Consumers are voting with their wallets: 1 in 4 has stopped shopping at their favorite stores because of politics.

Ramping up marketing spend and integrating Cash App, Afterpay, and Square should put it in a stronger position in 2025

The solution will let the network capitalize on the quickly expanding creator economy

Tariffs threaten Canada’s retail sales recovery: Confidence is falling as consumers brace for higher prices and economic upheaval.

The POS provider achieved this milestone despite slowing growth due to intense competition

Ikea thinks small: The retailer plans to open eight smaller-format stores this year to get closer to where its customers live and work.

Post-relisting, TikTok skyrocketed past US rivals in downloads, reclaiming its dominance while RedNote, once a rising competitor, struggles to keep users.

Walmart ended 2024 on a high note: But 2025 could tell a different story, with tariff uncertainty and economic volatility on the horizon.

Alibaba’s domestic ecommerce growth signals promise for China’s retail landscape: However, price-conscious consumers and a trade war could derail recovery.

Partnering with a major BNPL player like Klarna could help Mastercard catch up to Visa’s head start

The two are moving ahead with integration plans as they remain optimistic the deal will pass its final hurdles

Exclusive experiences like this are helping Amex to win over millennials and Gen Zers

Wayfair is in a tough spot: A weak housing market and economic headwinds are shifting consumers’ focus away from home furnishings.

While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.

Hasbro and Mattel are diversifying their supply chains: While that should help mitigate the effects of US tariffs, the US economic policy could still dampen demand for toys.

Amazon reevaluates social commerce ambitions with Inspire shutdown: The retailer is prioritizing Rufus and shoppable partnerships with TikTok and other platforms.

AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.

President Trump plans a 25% tariff on imported vehicles: The tariffs add to the growing challenges facing consumers.

As younger consumers grow increasingly comfortable with abstinence, and the non-alcoholic sector grows, brands and retailers should reconsider how to approach Dry January.