Amazon’s ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.
On today’s podcast episode, we discuss how much is too much when it comes to AI-generated ads, the relationship between how much people notice ads versus how intrusive they find them, and the main reason consumers say they feel “ignored” by marketers. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, and Senior Analyst Evelyn Mitchell-Wolff. Listen everywhere and watch on YouTube and Spotify.
One-third of US shoppers stay updated on their favorite brands by proactively visiting their website, according to a September 2024 survey from Gale Group.
Amazon sees storm clouds ahead: The retailer's weak guidance raises red flags for a broad swath of companies—suggesting that retail headwinds could be more widespread than expected.
Department stores face an uphill battle as discounters, online retailers take share: Our Industry KPIs show foot traffic declined during the holiday season, emphasizing the sector’s challenges.
Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies’ top ad spenders.
The wallet has pushed to capture more payment volume from inbound travelers to China and Chinese travelers abroad
Adding a premium card and other changes could help to improve the program’s profitability
The payments provider maintained impressive POS growth given heightened competition in the space
Chipotle and Taco Bell’s same-store sales grew around 5% in Q4: Chipotle’s smoked brisket and Taco Bell’s nostalgic menu items proved to be customer magnets.
With a nearly endless selection of books, low prices, and speedy delivery, Amazon has revolutionized bookselling, making it challenging for everyone else to keep up. But retailers like Barnes & Noble and Bookshop.org haven’t given up the fight against the ecommerce giant. Here’s how they’re using their unique strengths to chip away at Amazon’s dominance.
Refined luxury thrived during the holidays: Shoppers splurged on timeless pieces from Coach and Ralph Lauren but held back on bolder, flashier styles from Versace and Michael Kors.
On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.
Getting your commerce media tech stack right takes time. Building partnerships and integrating workflows likely won’t happen all at once, so businesses should shop the market for the right partnerships, implement with care, and make sure to evaluate and reevaluate your operations as you scale. Here are steps businesses should keep in mind.
Challenges mount for Temu and Shein: Both are facing crackdowns by US and EU regulators that could severely curb their long-term prospects.
Uber’s record Q4 overshadowed by conservative Q1 outlook: The company expects rising insurance costs, unfavorable FX rates, and weather-related disruptions to weigh on bookings
Tubi makes a play for NFL fans’ wallets: The ad-supported streaming service launched a shoppable experience that will feature curated storefronts that offer products related to the Super Bowl.
Retailers have already announced more than 2,000 closures: Macroeconomic headwinds and category-specific challenges are expected to lead to roughly 15,000 store shutdowns this year.
LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.
Consumers are turning to multiple channels to research and discover new brands, and marketers need to know how to interact with customers in each of these places to encourage them to buy. “Knowing where your consumers discover and research products allows brands to invest in marketing dollars in the channels that drive the biggest impact,” said Cristy Garcia, CMO at impact.com, on a recent EMARKETER webinar. “Without that, you're flying blind.”