On today's podcast episode, we discuss whether search, social, connected TV, or retail media has been driving growth the most this year, how much non-cyclical ad growth has been fueling this year's numbers, and what to expect from ad spend in 2025. Tune in to the discussion with host Marcus Johnson and our analyst Ross Benes.
On today's special edition episode of the Behind the Numbers podcast, eMarketer analyst Jasmine Enberg and Yahoo Finance Senior reporter Alexandra Canal discuss the creator economy during "The Creator Era: How Creators Are Redefining Media, Marketing and Commerce" at the 2024 NAB Show NY.
Consumers are cautious with their spending, so retailers must maximize every interaction in the purchase funnel. Here are three ways retailers may be leaving money behind, and what you can do about it.
Three themes echoed throughout Advertising Week New York this year: Third-party data is harder to get, the creator economy is growing, and marketers face more pressure to prove ROI. Here are some of the most common—and controversial—trends from the event.
PayPal Ads offers unique ad targeting via transaction data: Access to PayPal’s 400 million users aims to transform digital advertising for small and medium-sized businesses.
Retailers are turning to targeted marketing instead of markdowns to improve sell-through and profitability. This proactive approach, known as margin accretive marketing (MAM), helps optimize inventory and preserve brand value during key shopping seasons.
First-party data takes center stage in marketing's future: As third-party cookies phase out, brands are leaning into AI and first-party data to create personalized, privacy-compliant advertising solutions.
While conditions are improving, the warning signs haven’t gone away completely
India’s festive season kicks off on a high note: Strong early spending is a promising sign for brands like Apple and Amazon India that are investing heavily in the rapidly growing market.
Temu’s international expansion hits regulatory roadblocks: Governments around the world are scrutinizing its business practices and taking measures to protect local retailers.
The potential ban on interchange for the taxes and tips could dampen issuers’ revenues and encourage other states to follow suit
But this isn’t a sign that the cashierless tech industry is struggling. Grabango’s big-name competitors are ramping up their operations
Nordstrom targets teens with curated beauty selection: The department store hopes to capitalize on their growing appetite for premium products and desire for in-store purchases.
Not every restaurant chain is joining the value war: Chains such as Potbelly, Chipotle, and Red Robin that cater to slightly more affluent consumers are using a lighter touch to attract customers.
The neobank has big credit card aspirations as it looks to become a one-stop shop for financial services, but its new programs may struggle to secure uptake.
Ikea’s price cuts led to lower revenues but higher sales volumes and traffic: Ecommerce’s share of sales also grew, as the retailer added more pick-up-only locations to its store fleet.
Payment providers are going all in on A2A payments despite limited retail uptake. Focusing on bill payments can help Plaid’s solution gain traction.
Amazon tries to expand Whole Foods’ appeal: It added a micro fulfillment center to one site so customers can pick up an array of items when they shop.
US inflation eased in September, but consumers remain anxious about their finances: Food prices and the cost of living keep shoppers on edge, even as most indicators point to healthy spending.
Domino’s expects 6% global retail sales growth this year: While that’s below its long-term target of 7%, it’s significantly ahead of competitors such as Papa John’s and Pizza Hut.