The news: Chinese ecommerce platform Temu, looking for new areas to grow amid challenges in Western markets, is entering South Korea, per Yonhap News Agency.
The unit of PDD Holdings has been hiring workers for human resources, marketing, and logistics roles, the agency said, citing an industry source. Temu also plans to establish an integrated logistics system in the country.
Regulatory crackdown: Chinese ecommerce platforms face significant challenges in the US and Europe due to recent regulations and expected trade changes.