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EMARKETER

Pinterest bets big on AI-powered discovery, and it’s working

Article by Jeremy Goldman  |  Feb 7, 2025
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Pinterest bets big on AI-powered discovery, and it’s working
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Topics
Social Commerce
Social Media Ad Spending
Artificial Intelligence (AI)
United States
Worldwide

The news: Pinterest posted a strong Q4 2024, exceeding revenue and earnings expectations as advertising growth, AI-powered ad tools, and Gen Z engagement fueled its expansion.

By the numbers:

  • Revenues: $1.15 billion, up 18% YoY
  • Global MAUs (monthly active users): 553 million, up 11% YoY

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