Global ad spend slows compared to initial expectations: The downtrend is attributed to stagflation, looming recessions, and intensifying tariffs threats.
YouTube nears top spot in media revenue: The video giant is expected to overtake Disney (excluding parks), leading the global media industry.
With video ad completion rates topping 80% and new measurement partners onboard, Roblox is positioning itself as a premium ad platform for younger audiences.
Gaming opportunities for advertisers flourishing: IAB PlayFronts unveiled insights into how marketers can meet gamers where they’re at.
By buying The Search Monitor, Similarweb adds compliance firepower, but integration hurdles and pricing shifts may test smaller clients
X poised for ad sales growth for the first time under Musk: While we forecast sales being up 17.5% this year, the platform still has a long way to go.
Samsung GameBreaks turns ads into games: A new CTV ad unit lifts brand recall by 53% and signals a shift toward high-engagement, opt-in formats.
Reddit courts SMBs with streamlined tools: A new Meta import feature and simplified setup options aim to reduce friction and boost campaign performance.
Ad revenues outlook declining amid economic uncertainty: The latest Magna ad sales forecast indicates several factors are at play in the downturn.
Younger consumers increasingly prefer creator content over TV, film: A Deloitte study indicates that advertisers need to rethink their strategies to remain competitive.
TikTok videos over 60 seconds perform best, study finds: The shift requires advertisers to rethink their short-form video strategy to meet consumers where they are.
A possible $1 billion fine over its ad-free subscription model could reshape Meta’s business in Europe and push marketers toward less invasive targeting.
Meta introduces new AI ad capabilities: The changes include more investments in Andromeda, new tools for Advantage+, and more genAI use cases.
OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.
AI-generated journalism arrives: Il Foglio’s all-AI newspaper edition showcases automation’s potential while raising ethical concerns about accuracy, credibility, and human oversight.
Advertisers are stepping back from TikTok: CPMs fell significantly YoY, but advertisers should focus on diversification, not total abandonment, for the best results.
Snapchat unlocks prime film, TV ad potential: A new study found that Snapchatters are highly receptive to brands advertising around this content.
LinkedIn expands ad strategy: CTV and event ads are driving 6-7x ROI, helping B2B marketers reach engaged audiences.
US ad spending faces a slowdown: Economic uncertainty, tariffs, and inflation are prompting advertisers to cut budgets, with 2025 ad growth forecasts declining.