Automated moderation systems on Instagram and Threads are deactivating accounts and mislabeling content, sparking user frustration.
21.5% marketers are confident last-click attribution is a reasonably accurate reflection of a platforms’ long-term impacts on business, according to a survey by EMARKETER in partnership with Snap.
Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value
Walmart’s adaptive retail strategy is heavy on genAI, AR: The retailer is relying on the technologies to deliver personalized experiences, engage Gen Z, and improve customer service.
If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.
Pop-ups are no longer low-cost attention-getters: Rising costs and low vacancy rates are forcing brands to look for new tactics to build buzz on a budget.
While the tool boosts security camera convenience, Amazon must overcome past privacy violations to win customer confidence.
On today's podcast episode, we discuss the places throughout the purchase funnel where retailers and brands are leaving revenue on the table. Listen to the conversation with our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Sarah Marzano.
The failed breach signals growing cybersecurity threats for US AI firms as geopolitical competition over AI technology heightens.
A winning loyalty strategy isn’t just about short-term wins like lifting sales; it’s about building a long-lasting relationship and boosting customer lifetime value. Here are three ways brands can build long-term loyalty.
Amazon’s MX Player acquisition reignites the battle for Indian consumers: $100 million purchase gives Amazon ownership of the largest free streaming service in India.
While Instacart’s Caper Cart offers promising features, the high upfront costs and potential to over-saturate consumers with ads may deter retailers from fully adopting this technology.
Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.
Amid restructuring efforts in 2024, US ISPs might have deprioritized security, potentially leading to heightened scrutiny and financial penalties if security failures are uncovered in wake of recent hacks
Google’s AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.
Last month, Dollar General launched an in-store audio network, enhancing its in-store and online ad solutions.
TikTok adds AI buying tools as it fights for its US life: Smart+ will reduce the difficulty of buying ad space, but TikTok’s days may be numbered.
Apple is banking on delayed AI features to drive iPhone 16 sales, but early production cuts and limited initial upgrades may weaken its market appeal