Gen Z is looking for “besties,” said speakers at ZCON, a conference featuring Gen Z speakers, creators, marketers, and business leaders. Speakers and attendees emphasized connections, personal branding on social media, platforms for networking, and more. Here are four takeaways from the event.
When formulating Gen Z outreach plans, financial institutions may overlook these three tactics.
Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.
Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.
Roblox takes steps to address child safety: New parental control features come after critical reports that could stifle advertising efforts.
TikTok’s influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.
Hollywood and artists push back: AI threatens creative integrity and intellectual property rights, sparking calls for regulation.
The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.
Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.
Restaurants, food brands adapt to Gen Z tastes with “swicy,” diverse product offerings: Companies ranging from PepsiCo to Starbucks are looking to capitalize on younger consumers’ desire for dining out and grocery treats.
Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.
Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.
Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.
Millennials outpace Gen Z on eight of the 12 digital platforms EMARKETER tracks.
Public opinion on cellphone bans in schools is split: Pew finds generational and political divides, with older adults supporting more restrictions.
Spotify is holding off on launching audiobook ads: Statements from its ad chief reflect a nascent product that it doesn’t want to dilute with ads—yet.
Hispanic Heritage Month campaigns honor Latino culture: Brands like MLB and T-Mobile pay tribute, but year-round engagement remains key.
nternal studies revealed compulsive TikTok use harmed mental health and disrupted users’ responsibilities like sleep and school, intensifying legal battles against the platform.
In a first for the Super Bowl, there will be two Spanish broadcasts: NBCU and Fox are sharing Spanish-language rights as marketers pay more heed to Hispanic consumers.