Lower-cost business and first-class fares aim to capture new demand.
Travel AI earns trust, but only before checkout: Platforms use AI for planning and support while keeping booking in human-led territory.
Adding BNPL to booking platforms helps Southwest to serve travelers on a budget.
On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events). Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
TikTok audiences watch just 21% of the average branded video, meaning 4 out of 5 viewers drop off before the end, according to a March report from Dash Social.
Bain trims expectations as Middle East conflict and softer tourism weigh on demand.
The launch of Visa Destinations beefs up travel rewards that nets younger consumers’ loyalty
In today’s podcast episode, we discuss what summer travel will look like for Americans this year, where people go online to book their vacations, and how AI is helping travelers plan and manage their trips. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Principal Analyst Zak Stambor. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Expedia Group (39.7 million) and Priceline.com (23.7 million) drew a combined 63.4 million unique US visitors in March 2026, more than 3.5x the 17.5 million pulled by the other eight sites on the top 10 list combined, according to March data from Comscore.
Airbnb attracted 17.7 million unique US visitors in March 2026, 55% more than Marriott's 11.4 million, the most-visited traditional hotel brand, according to an April report from Comscore.
Paid search ad clicks in the jobs and education industry fell 13.1% YoY in Q1 2026, a stark reversal from the same category's 254% growth in Q1 2025, according to an April report from Skai.
Fuel shock halves expected global earnings as fares climb and demand weakens.
Travel brands can stand out with smarter AI: Pairing personalization, transparency, and oversight could turn cautious users into loyalists.
International travelers are looking for affordability and health benefits when going abroad.
All three are adding travel integrations to their platforms to become a one-stop shop for consumers.
With prices up across every major category of travel, consumers choose shorter domestic trips and cheaper stays.
Higher fares and fewer flights test demand in a slowing economy.
78% of Americans plan to take a trip—up from 61% last year—as consumers shrug off rising prices.
TikTok turns travel inspiration into bookings: Hotel and experience booking tests a super app model that blends content, commerce, and commission.