Gaming opportunities for advertisers flourishing: IAB PlayFronts unveiled insights into how marketers can meet gamers where they’re at.
50% of Black consumers say they’ve recently stopped shopping at companies with differing political views, the highest among racial demographics, generations, or political affiliations, according to a February Harris Poll cited by Axios.
Samsung GameBreaks turns ads into games: A new CTV ad unit lifts brand recall by 53% and signals a shift toward high-engagement, opt-in formats.
This year, high viewership demonstrates the enduring popularity of the events, name image likeness (NIL) rights are allowing athletes to take part in brand deals, and the women’s league continues to make a bigger splash than in years past.
Android Auto chases connected car gaming, while Apple CarPlay bets on sports content and simplified interfaces. Both present new advertising opportunities.
Government missteps turned into a viral ad for privacy, giving Signal a rare shot at user loyalty in a market crowded by data-hungry giants.
Spotify will offer Partner Program in nine new markets: The platform hopes to attract more creators by expanding monetization opportunities—and draw attention from YouTube.
A 25% import tax reshapes car manufacturing, penalizing even US assembly and likely triggering consumer price hikes and marketing budget cuts.
Efforts to keep TikTok in the US grow, but confidence is low: While Democratic senators and Trump float ideas to extend the April deadline, key players are stepping back.
With physical sales fading and subscription interest rising, smart in-game ads offer consistent revenues without alienating players.
Original content still drives growth: “Adolescence” proves Netflix can win with high-quality dramas that spark cultural conversation and dominate viewer engagement.
India’s growing importance as an ad market: The world’s most populous country is seeing major shifts in time spent with media as competition ramps up.
Roblox has been popular with young game players for years. It brings in tens of millions of players every day. As more marketers explore activations on the platform, best practices are starting to take shape.
Infinite Reality’s $207 million buy revives Napster as a virtual concert hub where fans can watch shows, chat with artists, and buy merch—all inside immersive 3D spaces.
A possible $1 billion fine over its ad-free subscription model could reshape Meta’s business in Europe and push marketers toward less invasive targeting.
YouTube tops TV rankings: Nielsen’s February data shows YouTube capturing 11.6% of TV viewing, overtaking Disney and redefining the streaming landscape.
Meta may consider ad-free subscription offer for the UK: While the company settled a suit with a UK citizen, a similar offering in the EU has faced pushback.
Netflix wants to turn your TV into a game console: By ditching AAA ambitions and betting on casual, connected TV games controlled by phones, Netflix is playing the long game to capture Gen Z gamers.
After pulling news for a portion of EU users, Google saw barely any drop in engagement, which could fuel a shift toward AI summaries and fewer publisher links.
Partnerships between retail media networks (RMNs) and connected TV (CTV) platforms are giving brands access to better data, more shoppable ad options, and a full-funnel approach that drives results. These collaborations can make targeting smarter, shopping easier, and measurement clearer, helping advertisers prove their effectiveness.