YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren’t audio-only to effectively reach consumers.
The Trade Desk misses big in Q4: Results landed far below expectations, but a busy 2025 lies ahead.
BuzzFeed’s BF Island aims to redefine social media with AI-driven creativity. But in a market dominated by giants, will it be a fresh start or just another failed pivot?
Amazon expands Prime Video’s sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.
Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group
Thomson Reuters’ victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training
Key stat: 66% of US adults are unaware of, haven’t used, or aren’t interested in augmented reality (AR) shopping apps as of January 2024, according to a January 2025 EMARKETER and CivicScience study.
Nearly every major retailer (and many smaller ones) has already launched media networks, but it’s not just for retailers anymore. While networks beyond retail have already begun to launch, 2025 will see more financial institutions, payment networks, travel companies, fitness centers, and more launch or revamp their own media networks. And as commerce media expands, so do the places ads are being served.
Super Bowl LIX sets new all-time viewership record: The game averaged 126 million viewers across TV and digital platforms, a 2% increase from last year, with streaming playing a major role in its success.
The new TV looks like YouTube: Forget old-school programming—YouTube’s Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.
Elon Musk’s takeover bid highlights OpenAI’s AI leadership but also fuels debate over its nonprofit roots, skyrocketing valuation, and long-term independence.
Super Bowl viewership likely slipped: Taylor and Trump probably weren’t enough to top last year’s 123.7 million viewers.
Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.
A massive AI investment push and nuclear-powered infrastructure give France an edge, but supply chain constraints and strict EU rules could hamper its ability to compete with the US
Taking chances versus playing it too safe: Brands like Snickers and Nationwide have faced backlash for polarizing commercials, proving that shock value can be a double-edged sword.
NFL maintains DEI efforts as Trump rolls back policies: The league reaffirms its diversity commitment, arguing it benefits both competition and business despite shifting political winds.
Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER.
Amazon’s ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.
The DOT’s halt on EV charging projects disrupts a $5B initiative. The move risks stalling consumer adoption and industry momentum.
Apple risks consumer trust—and security breaches—if it gives the UK a back door to iCloud, but noncompliance invites legal action.