As marketers integrate generative AI (genAI) into their creative workflows, they must ensure the technology enhances, rather than replaces, creativity. Creatives must be active in AI policy development, maintain transparency of AI use, and be thoughtful about the way they use genAI. Brands that balance AI efficiency with human insight will stand out.
Forty-nine percent of Americans feel stereotyped by identity-based ad targeting: Overuse of these ads can fracture consumer trust. It might be time for brands to reconsider how they connect with consumers. Read online
2025 will be the year of “true co-branded storytelling” for retail media creative formats, according to Brian Monahan, global client president, head of retail media solutions at Dentsu.
The bank will start blocking more transactions that originate from social media
Many large banks are watering down or removing online references to DEI in a polarized environment.
TikTok Shop’s sales soared 153% in January: The video app’s social commerce arm is eating into Shein’s market share, adding to the hurdles facing the fast fashion company.
The credit card recovery is progressing—if more slowly than anticipated
India is a region to watch for marketers in 2025: Growing internet penetration is set to make the country one of the fastest-growing ad markets.
About one-third of US small businesses charge customers to accept card payments. Bigger retailers doing the same could hurt issuers
News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.
Walmart and Kroger would be hit hard by SNAP benefit cuts: Democratic lawmakers warn Republicans could make steep cuts to food assistance, producing significant challenges for grocers.
Coca-Cola takes on Olipop, Poppi: The company is getting in on the “better for you” trend with Simply Pop, a high-fiber, low-sugar prebiotic soda.
Docs are using AI more, and are more excited about its potential: But physicians want more regulatory oversight before they completely trust the tech. Recent workforce cuts at the FDA could make this difficult to achieve.
Another full-body medical scan startup raises its Series B: Even though the value of full-body scans is up for debate in medical communities, it’s hard to see the hype fading anytime soon.
RFK to lead Trump’s Make America Healthy Again commission: Trump’s executive order outlines policies and actions that could impact medication access for children, how quickly drugs get to market, and how federal health agencies conduct research.
As the clock ticks on a required sale, regulatory risks could upend ad strategies and force brands to pivot.
Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.
Nike partners with Skims to launch women’s activewear brand: NikeSKIMS combines the former’s performance expertise with the latter’s form-fitting style and emphasis on inclusivity.