First-party data is growing in importance as marketers move forward without cookies. With more reliable and accurate data that’s shared between life cycle marketing and paid channels, brands can lower acquisition costs, create efficient campaigns, and build lasting, one-on-one relationships with target consumers.
From the explosion of ChatGPT to confusing economic indicators, the first quarter of 2023 has proven to be a mixed bag for retail. We break down major developments from the past few months and what they mean for the year ahead.
L’Oréal’s Aesop purchase is the company’s biggest yet: The beauty giant is spending $2.53 billion to stake a larger claim to the highly profitable luxury skincare category.
The company is shedding dozens of jobs while giving employees a chance to be rehired, revealing it is far more resilient than other Big Tech companies.
Acorns acquired the youth-focused bank app to enter the European market and address customers’ full financial life cycles.
Gen Zs are more likely to start their shopping journey on TikTok than Google: They’re also less likely to cut back on discretionary spending, despite inflation.
Industry KPIs show how email compares to SMS
The influencer landscape is more crowded than ever, even as creator funding dries up. Leveraging smaller influencers will help your brand focus a limited budget toward a targeted audience. “We’ve had sleeper hits [with] micro-influencers,” said Fernish CMO Evelyn Krasnow, speaking at eTail West 2023 in March. Finding the right influencers is “going to be trial and error,” said Krasnow. Here are tips for finding smaller influencers who can reach niche, targeted audiences.
QVC and HSN’s parent company makes a play for younger consumers: Qurate’s new Sune mobile app features a personalized video feed to drive product discovery.
50% of Americans support a government ban on TikTok, with higher support among Republicans and older Americans. Continued scrutiny could be TikTok’s downfall.
Through a multiyear agreement, PayPal will become Live Nation’s preferred payment partner.
UFC and WWE look to enter the sports streaming frenzy: The newly merged company will likely try to land several lucrative deals.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the preferred shopping channels for Gen Z shoppers, what gets teens to buy, and which innovations in payments will influence spending. Then for "Pop-Up Rankings," we rank the top four brands that will have staying power with teens come 2025. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
AGI would be like an ‘alien civilization’: A top AI researcher issues a dire warning about tech companies training advanced models. There’s a safer, more productive approach to AI.
Total US retail return volume will reach $627.34 billion this year, a 2.2% increase YoY, according to our forecast. Some retailers are turning to return fees to make up for increased costs, but that’s a risky move that may end up alienating customers. Here are three alternatives to return fees, ranging from the short term (building out product descriptions and customer reviews) to the long term (creating a returns as a service offering).
Nearly half of US millennials are members of a travel loyalty or rewards program, the highest among all generations, according to a Morning Consult survey. The higher their income, the more likely US adults are to belong to such a program—more than three-quarters of those earning $100,000 or more hold a membership.
The payments firm responded to some short-seller allegations. But its failure to address key claims could cause future problems.
It’s calling on bank officials to enforce tighter regulations that can be enacted under existing laws. But the actions don’t solve all the issues.
Short-form video is the hot topic of 2023 Newfronts: TikTok, Meta, and YouTube are all presenting as the dominant short-form app faces existential threats.
Marketers across industries still need to produce impactful campaigns despite having fewer resources and increased scrutiny on ad spend. To meet business goals and stretch ad dollars, marketers should stay hyper-focused on customer acquisition and meeting audiences where they are.