On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.
Instagram has become an essential platform for ecommerce businesses’ social media strategies. Brands that leverage the social platform’s Instagram Story ads can boost their online presence, broaden their audience, and enhance engagement to achieve success.
Nearly half (49.0%) of advertisers worldwide believe that activating their own first-party data is the most promising solution to cookie deprecation, according to DoubleVerify. However, only 16.6% of publishers say the same of this solution. Publishers’ top choice for replacing cookie-dependent tools is publisher first-party data activation, chosen as a promising solution by just 27.1% of advertisers.
Amazon is the top dog of US retail, accounting for 37.6% of all US ecommerce sales this year for a total of $431.11 billion dollars, according to our forecast. While the giant has a successful stronghold in many US industries, Amazon isn’t dominant everywhere, especially as it pertains to a physical footprint and getting consumers comfortable with its elite tech. Here are a few areas Amazon hasn’t overtaken—yet.
The company was once all in on cloud computing but is selling off the business unit as part of its massive restructuring. The move raises questions about its future business focus.
Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.
The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.
After a challenging Q1, PayPal looks to be shifting its strategy to focus on high-growth areas. Business areas like Xoom might not fit.
Risk teams are creating plans to fend off misinformation and stop the spread of rumors at the source.
On today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Evelyn Mitchell, and Carina Perkins to discuss the global state of data protection five years on from the introduction of the General Data Protection Regulation (GDPR), and what lies ahead as regulators get to grips with the rapidly evolving AI space.
The US isn’t the only country with serious talks of TikTok bans. Japan, the UK, Germany, and France are all countries with over 15 million TikTok users each that could be left with a lot of time on their hands if TikTok bans succeed.
OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.
It’s getting hard to ignore the organized retail theft problem: Home Depot, Walmart, and Target are among the retailers ringing alarm bells about the growing crime issue.
Senators’ questioning highlighted the dangers of a lack of accountability on Wall Street. That could pave the way for new regulations.
The big tech is diving deeper into payments to tap new revenue streams.
US upfront TV ad spending will fall by 3.6% to $18.64 billion for the 2023–2024 TV season, a downward revision of 5.0% from our previous forecast.
One-fourth of creators said they go live to their followers via YouTube, making it the most popular livestreaming app ahead of TikTok (18.7%), Facebook (17.4%), and Instagram (14.0%), per an April 2023 survey by The Influencer Marketing Factory.
It’s been an upfronts season like none other as digital creeps into linear’s territory and the Writers Guild of America writers’ strike rages on. “We’re kind of at an inflection point,” said our analyst Paul Verna. From a buyer’s market to tumult at NBCUniversal, here are five trends Verna noted from upfronts so far.
The crypto winter has brought assets crashing down to earth and dampened payments growth. But key crypto payment use cases remain intact, drawing continued investment from major payment providers. This helps set a path for US crypto payment adoption to grow by a 21.3% average annual rate from 2022 to 2025 and worldwide volume to grow by 12.6%.
Retail media provides a significant boost to Instacart’s bottom line: The company’s advertising business reportedly grew 30% last year to $740 million.