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HubSpot puts the ‘spotlight’ on its AI capabilities

The news: HubSpot showcased major updates at its Spring 2025 Spotlight event, including over 200 features proving that AI is setting a new pace—and the pressure is on.

The biggest launches include:

  • A series of AI agents for HubSpot’s AI Breeze. The agents include the Customer Agent, which automatically resolves customer queries 24/7; the Knowledge Base Agent, which works with the Customer Agent to enhance support resources and fill knowledge gaps; the Prospecting Agent, which helps sales teams build pipelines faster; and the Content Agent, which helps marketers create and scale content across channels.

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