YouTube ad growth slows: Video budgets are spreading across more platforms, making YouTube one part of a broader media strategy.
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Become a ClientIn today’s podcast episode, we discuss how much time Americans spend with GenAI, why daily social media use might not have peaked, and why TV, not mobile, still rules the roost.
Nearly half of US digital shoppers (47.1%) have not used AI to shop and aren't interested, according to an April 2026 survey from Bizrate Insights and EMARKETER.
Livestream shopping is finally carving out a role in the US, even as adoption trails well behind China. For years, the format was held up as ecommerce's next frontier. Now it's settling in not as a replacement for traditional ecommerce, but as a different kind of shopping experience.
Affordability drives food purchases more than health, but brands that pair value with nutrition stand to gain.
Reaching patients through insurers and providers could unlock wearable adoption among higher-need cohorts and strengthen long-term loyalty.
Social burnout weakens organic reach: As people delete apps and share less, brands should prioritize standout content over nonstop posting and trend chasing.
TikTok moves shoppers into physical stores: UK shops, cafes, and luxury brands are using creator content to convert views into visits and sales.
Younger adults mostly use these health features, but older adults' faster uptake points to untapped demand.
Wayfair and QVC set “Christmas in July” events, but frequent promotions risk shopper fatigue and weaker returns.