More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientOn today’s podcast episode, we discuss the three big questions surrounding Meta right now: Is 2026 Meta’s ‘Big Tobacco’ moment? How big of a problem is Meta's AI spending spree? What's the vision for its AI agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
Banks do not face primary-account switching overnight but may slowly bleed customers and struggle to attract first-time account owners.
FIs that follow new rules and manage risk responsibly have less to worry about from highly volatile price movement.
Now is the time for board-level discussions about AI-enabled applications that could specifically influence bank operations and how to take advantage.
Allbirds and Warby Parker built their brands as digitally native vertical brands (DNVBs), cutting out the middleman to offer lower-priced products directly to consumers. Now, they’re confronting many of the same challenges as legacy brands: slowing ecommerce growth, rising customer acquisition costs, and an increasingly crowded competitive landscape.
Dollar General's retail media network DG Media Network is leveraging its massive physical footprint and growing digital capabilities to create a unique offering for advertisers seeking to reach rural and suburban America.
Fan remixes are turning into an attention engine, and brands that design for reinterpretation stand to win.
Joybuy, the Chinese ecommerce retailer’s UK site, is scheduled to launch in March.