Zefr and Reddit give advertisers finer suitability controls as Reddit vies for a larger share of social budgets.
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Become a ClientNetflix admits growth is too slow: As engagement lags, ad spending will in kind.
Muse, a personal AI agent that carries out tasks like searches and shopping on its user’s behalf, has already proven popular. It launched in the US on September 8 and passed 2.5 million downloads by September 21, with an estimated 448,000 daily users by day 10.
In August 2026, we analyzed 4,680 ChatGPT recommendations across 20 consumer health categories to compile the AI Visibility Index.
Shop to Light turns digital labels into a tool for finding items, stocking shelves, and filling orders.
AI shopping is forcing marketers to rethink which digital channels matter most for brand visibility. For years, marketers have concentrated resources on two questions: Where do consumers spend their time, and where do they spend their money? AI product recommendations add a third: Where do large language models (LLMs) get the information that shapes what they recommend? “You also need to consider where these LLMs are sourcing recommendations,” said our analyst Blake Droesch during EMARKETER's Future of Digital summit.
Unity and AppLovin clash over data collection: The small-but-competitive mobile game ad market makes proprietary data crucial.
61% of Gen Zers feel more financial pressure from the number of payments they manage than from the total amount they owe, compared with 32% of baby boomers, according to a June survey from Spinwheel.
Self-serve tools lower campaign barriers while rewarded formats prioritize opt-in attention over scale.
Virtual cards can ease expense management, while cash back gives companies an incentive to consolidate spending.