This FAQ covers what marketers and retail strategists need to know heading into 2026.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientThis FAQ addresses the fundamentals of mcommerce and the trends shaping 2026.
This FAQ addresses how AI fits into customer experience strategy in 2026.
With US retail media ad spend hitting $60.32 billion in 2025, retailers and advertisers alike are exploring how non-endemic partnerships can expand reach, unlock new revenue streams, and deliver relevant advertising experiences to shoppers.
US B2B digital ad spending reached just over $20 billion in 2025, per EMARKETER, as brands compete for attention across an increasingly fragmented channel mix.
This FAQ addresses the dynamics marketers must navigate as CTV crosses key tipping points against linear TV.
74% of US adults support federal rules that would prevent the collection of personal data on children, making it the top-ranked proposed regulation for children's social media use, according to a December report from CivicScience.
On today’s podcast episode, we discuss the redefining of “attention,” what neuro-contextual research actually measures, and how it could reshape media planning for brands that traditionally buy based on reach or demographics rather than emotional resonance. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Content Jeremy Goldman, and Brian Gleason, CEO of Seedtag. Listen everywhere, and watch on YouTube and Spotify.
Social commerce has moved beyond a trend or an experiment and become a real part of how people are shopping today. “What started as discovery and inspiration has now become shoppable, immediate, and increasingly transactional, often in a single sitting,” said our analyst Suzy Davidkhanian on a recent episode of “Behind the Numbers.”
Data interoperability is becoming leverage; brands may need neutral infrastructure to activate signals consistently across emerging AI endpoints.