61% of US retail business decision-makers use media mix modeling to measure incrementality, according to December 2025 data from Feedvisor.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientOn today’s podcast episode, we discuss the difficulty of defining a department store, what to keep or discard from the old model, and how success should be measured. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Paul Briggs, and Analyst Rachel Wolff.
Even as the Iran war trims budgets, digital maintains an 84% share of total ad spending, with CTV poised to capture outsized gains.
On this episode, we examine the challenges and best practices for measuring impact of commerce media advertising. We discuss discuss moving beyond platform-reported metrics, incrementality testing frameworks, clean room strategies, cross-network measurement and building internal capabilities. Arielle Feger, EMARKETER’s Senior Analyst, Media Content hosts Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms and Matt Barresi, President of Digital Commerce and Capabilities at Kimberly-Clark.
Get the correct answers to our Big Question quiz in the eMarketer Retail Daily newsletter from Insider Intelligence.
AI has already overhauled how retailers think about the beginning of consumers' purchasing journey. How AI can help in the middle of that funnel, as consumers deciding what and where to purchase, is starting to take shape.
This FAQ covers what agentic commerce is, who the key players are, and what brands and advertisers should do about it.
Reduced USPS volume could mean higher rates and tougher delivery economics for small and midsize retailers.
It aims to win lifelong family loyalty with new baby boutiques and concierge services.