US retailers and wholesalers grew total media ad spending 13.9% in H1 2025, but growth slowed to 6.9% in H2 2025, according to a January report from MediaRadar.
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Become a ClientThe World Cup remains one of the globe’s most popular sporting events. While US interest in the quadrennial event has historically lagged other countries, it may be inching up due to hosting duties—but not dramatically. TV will dominate US viewing habits, and host cities stand to benefit from fans.
On today’s podcast episode, we discuss whether Walmart and Target were ever truly competing on the same promise of mass retail, or whether they were solving different consumer needs all along. We also explore the differences in their loyalty program strategies and consider whether their recent success has been driven more by business models or by execution. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Rachel Wolff.
Amazon Prime Video hikes its ad-free price by 67%, making ads the default as streaming competition intensifies.
Meta's “Sponsored” label becomes “Ad,” a subtler tag that may lift engagement—and invite new scrutiny.
Better measurement is the top unlock for digital audio ad investment: 45% of marketers worldwide say more robust measurement and attribution tools would drive greater spending, and 43% cite improved ROI transparency and benchmarking, according to a November 2025 survey from Amazon Ads and EMARKETER.
1- and 3-hour delivery options add urgency—and a revenue stream—on top of the free same-day option.
Consumers are shopping with AI assistants on retailer sites and through third-party chatbots like ChatGPT and Perplexity, and retailers are paying attention.
PowerMac and low-sugar Capri Sun aim to refresh iconic brands as better-for-you rivals crowd shelves.