Trending

AI misinformation is costing marketers time, money, and customer trust November 13

Faulty information can turn time-saving automation into costly rework, making verification essential.

Powerful Data and analysis on nearly every digital topic

The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.

Become a Client

In today’s podcast episode, we explore three of the biggest questions surrounding Meta: What would it take for Meta’s Muse app to take flight? Meta's growing debt situation, and Instagram's latest creator revenue sharing plan. Join Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Minda Smiley, and Principal Analyst Max Willens for the discussion.

YouTube and TikTok own 96% of nongaming views, making creator partnerships key to reaching engaged audiences.

92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.

Shopify has declared Holiday 2026 the first in which agentic shopping goes mainstream: a shopper asks an AI agent to find a gift, compare options and buy it without leaving the chat.

92% insist on the final say, making product discovery a bigger opportunity for brands than automated checkout.

Adding protein and fiber to familiar brands could win over health-conscious shoppers trading down.

Vicks increased its October budget 69% while rivals pulled back, risking visibility as seasonal demand picks up.

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

Sign Up

More US mobile shopping app users scan an on-screen QR code (14%) than open a marketplace app like Amazon (12%) after seeing a product on TV or streaming, according to a September report from RZR.