In today’s podcast episode, we explore how a brand with as much history as Land O’Lakes can stay culturally relevant without getting stuck in nostalgia. We also dive into what real authenticity looks like and how to identify the right things to measure. Tune in for a conversation featuring Suzy Davidkhanian, Vice President of Content and host; Rachel Wolff, EMARKETER Analyst; and Heather Malenshek, Chief Marketing Officer at Land O’Lakes.
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Become a ClientThe affiliate test could help brands convert existing demand into sales through more authentic recommendations.
From Douyin and TikTok to Facebook Marketplace and YouTube, Asia-Pacific offers an array of avenues for social commerce.
Nearly half (46%) of economically strained US adults used a discount or offer from direct mail, according to a September report from Lob.
AI-powered summaries can sway shoppers while revealing product flaws, unmet needs, and competitive gaps.
Exclusive data shows its share of purchase intent clicks is rising as beauty shoppers and LLMs rely on the platform as a primary source.
The campaign may keep the brand top of mind, though sustained viewing matters more for ad exposure.
How is AI changing how marketers find, target, and retarget audiences? In this podcast episode, EMARKETER principal analyst, Nate Elliott, speaks with Katy Friday, Regional Vice President of sales at StackAdapt and Samantha Jacobson, Vice President of monetization partnerships at OpenAI. The three discuss how conversational AI and ChatGPT advertising are changing audience strategy, why first-party data matters more, and practical advice for CMOs. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
AI conversations can sharpen targeting and inform pricing and product decisions
Its independent framework could expose overlooked open web value and help reclaim ad budgets.