US households spent an average of 3.5 hours a day on Netflix in June 2026, up from 3.1 hours in March and ahead of every rival service, according to a June survey from Comscore.
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Become a ClientThe creator economy has spent two decades as a testing ground for marketers. That phase is over, says Andrew Perlman, CEO of Recurrent Ventures, which owns creator brands including Donut, Bob Vila, and Futurum. He argues the industry is living through a systemic upheaval on par with music's most famous disruption. "For General Media, my view is [it] is having its Napster moment for lack of better description," said Perlman. "Where and how all of a sudden distribution has been democratized, and therefore, like, how do you compete?"
More inventory expands advertiser reach, but crowded breaks make frequency caps and refreshes essential.
In today’s podcast episode, we discuss whether banks can successfully encourage customers to use their AI-powered tools on their own websites and apps for personal finance management, how AI tools like ChatGPT, Gemini, Claude, Copilot, and others can convince people to use their LLMs for personal finance, and what banking consumers are most likely to want to use AI for when it comes to managing their money. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Tiffani Montez and Head of EMARKETER Advisory Rob Rubin. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
The global toy market hit $123 billion last year, and adults 18 and older drove 35% of toy industry growth through April 2024, according to Circana.
Creative design can decide whether a retail media network (RMN) ad converts a shopper who is already standing at the point of purchase. How an ad looks in those moments shapes how consumers perceive products and whether they consider buying them, according to a recent Ipsos study. Finding the right balance between memorable images and simple purchase-driven messages will help campaigns make the most out of brand investment. US retail media ad spend is expected to maintain double-digit annual growth through 2029, reaching $112.33 billion in that year, per EMARKETER’s forecast. US on-site retail media spend alone is projected to total $56.42 billion this year, according to EMARKETER. “[In retail media campaigns] context does the targeting work for you, the shopper's location in the purchase journey already tells you what's relevant, so the creative can be simpler and more direct than a display ad that has to work for an anonymous audience,” said Ryan Cook, vice president of advertising at Disco.
Deals and bundles will play a bigger role as consumers compare options closely and spend more carefully.
The drugs are changing how entire families eat, expanding their impact well beyond individual users.
A pivotal trial miss could invite tougher questions about valuations and sales forecasts.