Plunging retail CTRs in the lead-up to the 2025 holiday season hints at softer demand and inefficient ad strategies.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientMeta is courting TikTok and YouTube stars for Facebook, but weak discovery may limit marketer upside.
Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.
An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.
Stronger Spring Festival spending and a surge in holiday travel hint at renewed consumer momentum in China. Spending on technology, sustainability categories, and travel is offering some retailers cause for optimism.
LongHorn underprices supermarkets, drawing wary home cooks and lifting companywide sales.
Cost-cutting measures even include rationing meds—pharma firms must pair affordability tools with safety education.
Tech and AI players must prove accuracy, privacy, and real clinical value if they want users to trust them with their medical record data.
Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for media CMOs worldwide, cited by 34% of respondents, according to a January report from Dentsu.