40% of US adults say "high protein" labels are most likely to drive grocery purchases, beating "all natural" (38%), "low sugar" (35%), and every other claim, according to a December 2025 survey from Zappi.
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Become a ClientThe home furnishings category generates hundreds of billions of dollars annually, yet the shopping experience remains frustratingly complex for most consumers. Nearly every shopper reports feeling overwhelmed by options, with the average furniture purchase taking weeks and requiring dozens of open browser tabs before a final decision.
Commerce media spending is projected to surpass $80 billion in the US this year, according to EMARKETER’s forecast, but not every network is winning buyers’ trust equally. “Trust is earned campaign by campaign, and even the earned have to keep earning it," said Rob Rubin, head of EMARKETER Advisory, at EMARKETER’s Ad Buyer Strategies Summit. He shared findings from a new survey of 231 senior ad buyers collectively responsible for more than $8 billion in commerce media spend.
On today’s podcast episode, we discuss three big questions surrounding Spotify right now: Why has the audio giant’s ad revenue stalled? What would a Spotify lifestyle app look like? Has Spotify solved the AI problem by adding “Verified” badges to distinguish human artists from AI-generated ones? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, or watch on YouTube and Spotify.
Publicis eyes LiveRamp buy: $2.2 billion deal ties identity to AI, aiming to cement the holding company’s edge in agentic marketing.
CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.
TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.
Netflix is Texas attorney general’s latest target: A lawsuit alleges Netflix makes its service addictive and harvests data. Why have others dodged the bullet?
57% of US B2B decision-makers use search engines during early research, more than any other channel, according to a January 2026 survey from Reddit and SurveyMonkey.