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Shoppers keep heading back to the store to grab their orders July 24

29% of US digital buyers picked up their online order at the store in May 2026, up from 22% in 2023, making it the only delivery method to grow every single year, according to a June report from Bizrate Insights and EMARKETER.

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Back-to-school season is getting harder for retailers. Many parents plan to increase their budget from last year, but they’re taking longer to make decisions. That forces retailers to adapt to a longer, more complicated buying journey. “Parents are already building their back-to-school shopping lists, and most of them aren't moving in a straight line from seeing an ad to buying something,” said Rod Paolucci, global head of marketing at Channel Factory.

A new seller app and verification tools strengthen Marketplace as Meta competes for merchants and secondhand shoppers.

Michaels’ rapid rollout underscores how lower-cost AI tools are making conversational shopping a practical option for more retailers.

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