Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.
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Become a ClientAdobe lifted its ad spend 30% to $1.4 billion to sell its AI story, signaling a future where marketers must sort real AI innovation from flashy features.
Gemini turns search into dialogue, feeding richer intent into auctions and tightening Google’s end-to-end ad loop.
The jeweler aims to protect margins and reduce reliance on a single volatile metal.
Legacy measurement overlooks gaming, commerce, and creators—fueling billions in misallocated ad spend.
The issuer targets new consumers with rewards tied to account balances.
The music giant will benefit from Checkout.com’s AI tools to boost payment efficiency.
The company expects capital expenditures to run to $200 billion in 2026 as it looks to keep pace with competitors and demand.
44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.
IoT devices like connected cars, wearables, and smart home speakers generate behavioral data and create moments where marketing messages can reach engaged audiences.