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Industry KPI finding: Retail display CTRs plunged before holidays

Article by Rachel Wolff  |  Mar 19, 2026
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Industry KPI finding: Retail display CTRs plunged before holidays
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Advertising Performance Metrics
United States

The KPI: Retail display click-through rates (CTRs) fell sharply in the lead-up to the 2025 holiday season, according to Industry KPI data from The Brief.

CTRs dropped from 7.92% in Q3 2024 to 2.6% in Q3 2025—a steep decline that could point to consumers’ reluctance to spend outside of holidays and other major occasions.

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