The news: Starting next month, Fitbit’s AI health coach will let US users connect their medical records to the app.

Fitbit users can check whether their provider’s portal is connected to the b.well digital health platform, which—after identity verification—enables medical record access through Fitbit’s app. The AI-powered personal health coach will leverage a person’s medical history to deliver sharper insights—such as flagging key trends in cholesterol levels, and providing personalized wellness guidance based on prior lab results and wearable data.

Why it matters: 75% of US consumers ages 18+ say they want digital health tools that deliver personalized insights, and roughly 70% want data from their apps and wearables integrated with medical records so providers can offer tailored recommendations, per a July 2025 Verily survey.

Healthcare and tech companies are meeting consumer demand for AI-powered consumer health tools.

• OpenAI launched ChatGPT Health in January, which enables users to upload medical records and select wellness device data for personalized guidance. OpenAI is also partnering with b.well for medical records integration.
• Anthropic soon followed with a similar Claude for Healthcare offering, and Microsoft did the same last week with Copilot for Health.
• Healthcare providers like Amazon One Medical are rolling out AI health answer features within their apps. These services presumably don’t require users to upload medical records, as providers already have access to that data.

Notably, Google isn’t directly positioning Gemini as a consumer health tool—it’s focusing its healthcare AI efforts on its wearable ecosystem. As a general-purpose AI tool, Gemini could be more susceptible to inaccurate medical outputs than a dedicated health device—an added risk given Gemini’s vastly larger user base compared with Fitbit.

Implications for healthcare and tech brands: Specialized health tools like Fitbit are poised to deliver more effective, actionable insights than general AI platforms like ChatGPT, which currently lack integrated medical components.

However, to compete, general-purpose players must solve the dual challenge of consumer data privacy (a key concern for users sharing their medical records with tech companies) and the need for expert-refined medical guidance.