US Adults' Primary Investing Goal, by Generation, Feb 2022 (% of respondents in each group)
Data is from a February 2021 MagnifyMoney study as cited in company blog conducted by Qualtrics. 1,295 US adults age 18+ were surveyed online during February 15-21, 2022. The survey was administered using a non-probability-based sample, and quotas were used to ensure the sample base represented the overall population. Generations were defined as the following ages in 2022: Gen Z: 18-25, millennials: 26-41, Gen X: 42-56, baby boomers: 57-76.