Timeline of Their Company to Shift from Third-Party Cookies to Another Identity Solution According to US Marketers and Publishers, Q4 2020 (% of respondents)
Respondents were asked, "What’s your timeline to shift from third-party cookies to another identity solution?"
Data is from a December 2020 LiveIntent report titled "Third-Party Cookies and Identity." 200 US senior marketing and publishing executives were surveyed during Q4 2020. Respondents were from small- to mid-sized businesses. LiveIntent is an email ad technology company.