Importance Level of Select Factors to Effective Ad Measurement According to Agencies and Brand Marketers in North America, Sep 2020 (% of respondents in each group)
Respondents were asked, "How important are each of the following when it comes to effective measurement for advertising?"
Data is from the December 20202 The Trade Desk "Measuring Success in Digital Advertising: 2020 Report." 200 agencies and brands in North America were surveyed during September 2020. Respondents were from companies with over 500 employees with marketing budgets between $50,000 to over $5 million. The Trade Desk is a demand-side platform.