April 24, 2020

Attitudes Toward Brands During the Coronavirus Pandemic Among Adults in Canada vs. Worldwide, March 2020 (% of respondents)


Data is from the April 2020 Edelman "2020 Edelman Trust Barometer 2020 Special Report: Brand Trust and the Coronavirus Pandemic." 10,000 adults ages 18+ in Brazil, Canada, France, Germany, Italy, Japan, South Africa, South Korea, the United Kingdom and the United States (1,000 per country) were surveyed online. In Canada, 1,000 adults were surveyed during March 23-26, 2020. All data is nationally representative based on age, region and gender.