April 17, 2020

Percent of Digital Spending by Adults in Canada Before vs. After the Coronavirus Pandemic, by Demographic, April 2020 (% of respondents in each group)


Data is from the April 2020 Forum Research Inc. study. 1,335 adults ages 18+ in Canada were surveyed via interactive voice response telephone on April 13, 2020. Data is statistically weighted by age, region, and other variables to ensure a sample representative of the entire adult population in Canada. The margin of error is +/-3 percentage points, 19 times out of 20.