February 1, 2019

Duopoly vs. Amazon Share of Total US Digital Ad Spending, 2019 & 2021 (% of total digital ad spending)


eMarketer estimates 57.7% of the total share of online advertising spending in the US went to Facebook and Google. eMarketer predicts Amazon's share of the digital ad landscape will grow from 4.1% in 2018 to 7.0% in 2020.