What Is the Main Factor that Prevents App Publishers in North America from Using In-App Header Bidding? (% of respondents, July 2018)
Data is from the September 2018 InMobi report titled "Header Bidding Research Report 2018: The Current State of Mediation and In-App Header Bidding." 130+ app publishers in North America were surveyed online during June-July 2018. Respondents were drawn from InMobi and AerServ publisher partners. InMobi, a mobile advertising network, acquired AerServ in January 2018.