As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.View this Report
From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.
Vice President, Marketing
There are 913 charts about 'Mobile Advertising'
Most Recent Charts
How Are Marketers Worldwide Preparing for the Holiday Season to Best Support Their Mobile Strategies? July 2018 (% of respondents)
How Much of US Marketers' Budget Is Allocated to Mobile? Feb 2015-Aug 2018 (% of total marketing budget)
What Aspects of Mobile Advertising Are Mobile Marketers in Europe, Middle East and Africa Focused on? 2017 & 2018 (% of respondents)
What Aspect of Reading a Brand Email on a Smartphone Do US Business Professionals Find Most Annoying? June 2018 (% of respondents)
More On: Mobile AdvertisingSee All
Most Apps Get Deleted Within a Week Of Last Use
Sep 13, 2018
On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.
Mobile Measurement & Targeting Roundup
Aug 08, 2018
Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available. Improved measurement and transparency is key! eMarketer has curated this Roundup of articles, insights and interviews to help you understand mobile measurement and targeting.
Why More Advertisers Have an Eye on Mapping Platforms
Jul 25, 2018
Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, explains why more brands are considering advertising in map and navigation apps.
Relaxing with a Game? Enjoy an Ad
Jul 19, 2018
Nearly 40% of US mobile gamers think games are relaxing, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they're in a relaxed mood.
State of Mind When US Mobile Users Are Most Receptive to Mobile Ads, April 2018 (% of respondents)
Jul 18, 2018
Email Marketing Performance Metrics in North America: Open Share, by Device and Industry, Q1 2018 (among campaigns analyzed by Cheetah Digital)
Jul 11, 2018
Email Marketing Performance Metrics in North America: Click Share, by Device and Industry, Q1 2018 (among campaigns analyzed by Cheetah Digital)
Jul 11, 2018
Mobile Marketers Struggle with Data Quality Management
Jul 03, 2018
Tune and Forrester Consulting polled 300 US mobile marketers in January and found that one-third of them said managing data quality is a real challenge.
Smartphone Users Are Reinstalling Apps at a Surprisingly High Rate
Jul 02, 2018
App reinstalls aren't limited to emerging markets. Three in 10 app users in North America have also engaged in the practice, according to Tune.
US Digital Video Ad Performance Metrics: Ad View Share, by Device/Channel, Q1 2016-Q1 2018 (% of total ads served by FreeWheel)
Jun 27, 2018
Primary Mobile Ad Blocker Used by Mobile Ad Blockers in Select Countries, iOS vs. Android, Q2 2018 (% of respondents)
Jun 19, 2018
What’s Next for Mobile Video Advertising in Latin America?
Jun 11, 2018
Eric Tourtel, senior vice president of Latin America for Teads, discusses the latest mobile video advertising trends coming out of the region, and what’s on the horizon for this growing format.
Benefits of Using Location-Based Ad Personalization According to US Location Data Buyers, April 2018 (% of respondents)
Jun 07, 2018