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Mobile Marketing Trends Roundup 2018

Oct 02, 2018

Americans are spending less time with most major media, with one major exception: smartphones. eMarketer has curated this Roundup of articles, insights and interviews to break down the key trends in mobile marketing today.

When Toyota Advertises on Twitter and Snapchat, Users Listen

Oct 02, 2018

Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.

Most Apps Get Deleted Within a Week Of Last Use

Sep 13, 2018

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and Engagement

Sep 13, 2018

From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.

The Big Issues Changing Mobile Marketers' Mindset in Canada

Sep 10, 2018

Jed Schneiderman, co-founder and president of Tapped Mobile, talks about the big issues marketers need to focus on today, and the trends that might not be worth their time.