Mobile Advertising

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Most Apps Get Deleted Within a Week Of Last Use

Sep 13, 2018

On average, smartphone users worldwide delete their apps 5.8 days after they last used them, and 40% of them will reinstall.

Mobile Measurement & Targeting Roundup

Aug 08, 2018

Despite rapid growth, mobile advertising has been hampered by fragmented formats and standards, which limit what marketers can do with the newer and richer types of mobile marketing data available. Improved measurement and transparency is key! eMarketer has curated this Roundup of articles, insights and interviews to help you understand mobile measurement and targeting.

Why More Advertisers Have an Eye on Mapping Platforms

Jul 25, 2018

Anasofía Sánchez Juárez, director general of operations and country manager for Waze in Mexico, explains why more brands are considering advertising in map and navigation apps.

Relaxing with a Game? Enjoy an Ad

Jul 19, 2018

Nearly 40% of US mobile gamers think games are relaxing, which is good news for mobile ad buyers, because many gamers say they tend to be more receptive to ads when they're in a relaxed mood.

Mobile Marketers Struggle with Data Quality Management

Jul 03, 2018

Tune and Forrester Consulting polled 300 US mobile marketers in January and found that one-third of them said managing data quality is a real challenge.

Smartphone Users Are Reinstalling Apps at a Surprisingly High Rate

Jul 02, 2018

App reinstalls aren't limited to emerging markets. Three in 10 app users in North America have also engaged in the practice, according to Tune.

What’s Next for Mobile Video Advertising in Latin America?

Jun 11, 2018

Eric Tourtel, senior vice president of Latin America for Teads, discusses the latest mobile video advertising trends coming out of the region, and what’s on the horizon for this growing format.