Mobile Advertising

Reports

Latest Report Video Advertising Ad Spending Mobile

Report by Rahul Chadha Jan 7, 2019

Mobile Video Advertising 2019

Mobile video ad spending will grow at a steady clip over the next few years. New ad units and formats like rewarded ads, 6-second nonskippable ads and vertical videos growing in importance for marketers.

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Mobile Trends 2019

10 Predictions for What Marketers Can Expect

Canada Mobile Time Spent and Ad Spending 2018

How Consumers and Advertisers Are Using Search, Social, Messaging and Gaming

Maps and Navigation Apps

Discovery, Exploration Features Open Up Ad Opportunities

Performance Metrics

Interviews

What Brands Want from In-App Programmatic Advertising

John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.

John Egan

Head of Demand, EMEA

MoPub, a Twitter company

Why Ride-Sharing App Via Will Spend More on Snapchat Advertising

Arielle Vogelstein

Growth Principal

Via

How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate

Simon Lejeune

Head, User Acquisition

Hopper

Charts

Expected Change in 2019 Marketing Spending According to Marketers/Media Agency Professionals in China, by Device (% of respondents)

Baidu Mobile App Advertiser Penetration in China, by Industry, Oct 2018 (% of total in the iResearch Consulting Group network)

Jinri Toutiao Mobile App Advertiser Penetration in China, by Industry, Oct 2018 (% of total in the iResearch Consulting Group network)

Programmatic Inventory Sales for Select Countries, by Device, 2018 (% of total)

Mobile In-App Ad Performance Metrics: Average eCPM, by Ad Type, OS and Region, H1 2018

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Mobile In-App Ad Performance Metrics: Impression Share, by Ad Type, OS and Region, H1 2018

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US Desktop vs. Mobile Video Ad Performance Metrics: Completion and Viewability Rates, Q3 2018

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Which Platforms Generated Revenues from Programmatic Ad Sales in 2018 According to US Publishers? (% of respondents)

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