Mobile Advertising
Reports
Getting Ready for 5G
5G is coming amidst a wave of hype. How much of the hype is warranted? This report takes a look at the reality of 5G and what it will mean for marketers, developers and media companies.
View this ReportInterviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
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What Key Challenges Do Companies Worldwide Encounter with Programmatic In-App Advertising? (% of respondents, brands vs. agencies, Nov 2018)
What Benefits Do Companies Worldwide See in Having Programmatic In-App Advertising in a Campaign? (% of respondents, Nov 2018)
Mobile Ad Spending Share in Latin America*, by Format, 2017 & 2018 (% of total)
Mobile Ad Spending Share in Argentina, by Format, 2017 & 2018 (% of total)
Mobile Ad Spending Share in Brazil, by Format, 2017 & 2018 (% of total)
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Mobile App Install Fraud Share Worldwide, by Type, Q1-Q4 2018 (% of total fraudulent app installs)
Feb 01, 2019
Mobile App Install Fraud Share Worldwide, Android vs. iOS, 2018 (% of total app installs)
Feb 01, 2019
Playable Ads: The Next Big Thing for Mobile Advertising?
Jan 25, 2019
"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.
