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Mobile Marketers Struggle With Data Quality Management

Jul 03, 2018

Tune and Forrester Consulting polled 300 US mobile marketers in January and found that one-third of them said managing data quality is a real challenge.

Smartphone Users Are Reinstalling Apps at a Surprisingly High Rate

Jul 02, 2018

App reinstalls aren't limited to emerging markets. Three in 10 app users in North America have also engaged in the practice, according to Tune.