As more verticals compete for mobile time, app install advertising is more competitive than ever. In order to acquire engaged users, developers need a combination of paid and organic strategies.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
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According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.