UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
There are 190 charts about 'Mobile Advertising'
Most Recent Charts
Smartphone Users in Argentina Who Have Made a Digital vs. In-Store Purchase After Seeing a Mobile Ad, Nov 2019 (% of respondents)
Sources that Influenced Where/What Internet Users in Mexico Purchased* During El Buen Fin 2019**, Dec 2019 (% of respondents)
Mobile Gaming In-App Ad Performance Metrics Worldwide: Ad Request Share, by Demographic and Game Genre, Q3 2019 (% of total on Smaato's platform)
Programmatic Ad Performance Metrics in Australia: CPM, Cost per Click, Clickthrough Rate and Completion Rate, by Format, 2014-2018
More On: Mobile AdvertisingSee All
Location-Based Advertising Is Becoming More Costly
Dec 17, 2019
Marketers have embraced location data for several reasons. It can help personalize experiences for customers, better isolate customer paths to purchase, create better customer segments, and identify opportune moments to target potential clients. But new restrictions on collecting location data will make it more costly for advertisers in 2020.
Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available
Nov 20, 2019
As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.