Mobile Advertising
Reports
Digital Display Ad Pricing StatPack
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
View this ReportInterviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
There are 180 charts about 'Mobile Advertising'
Most Recent Charts
Digital Ad Dollars Worldwide Lost to Fraud, 2014-2019 (billions)
US Display and Video Ad Performance Metrics: Viewability Rate, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
US Display and Video Ad Performance Metrics: Time-in-View, by Purchase Method and Device, H2 2018 (in seconds among impressions analyzed by Integral Ad Science)
US Display and Video Ad Performance Metrics: Fraud* Rate Among Ads Optimized Against Fraud, by Purchase Method and Device, H2 2018 (among impressions analyzed by Integral Ad Science)
US Online and Mobile Display Ad Performance Metrics: Viewability Rate, by Purchase Method and Time, H2 2018 (among impressions analyzed by Integral Ad Science)
More On: Mobile Advertising
See All
Playable Ads: The Next Big Thing for Mobile Advertising?
Jan 25, 2019
"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.