Mobile Advertising

Interviews

More On: Mobile Advertising

See All
Will WhatsApp Status Ads Be a Good Fit for Promotions?

Will WhatsApp Status Ads Be a Good Fit for Promotions?

Sep 11, 2019

Advertising is the core of Facebook’s business, so it was only a matter of time before the company found a place to show ads on WhatsApp. That place will be in Status, WhatsApp’s version of Stories on Facebook, Instagram and Messenger.

Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising

Aug 12, 2019

Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.