Mobile Advertising
Reports
Report by Debra Aho Williamson
Social Media Advertising in Q2 2020 and Beyond
Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.
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UK Key Digital Trends 2020
Privacy, Brexit and Video Take Center Stage
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10 Trends to Monitor As 5G Ramps Up and Privacy Battles Loom
Mobile Video Monetization 2019
Subscription and Ad Opportunities Abound as Viewing Surges