Mobile Advertising
Reports
Report by Rahul Chadha May 21, 2018
Mobile App Installs
Mobile apps are eating the world, and marketers need to get on board. This report provides an overview of paid and organic app user acquisition strategies, as well as some problems related to attribution and ad fraud.
View this Report
Interviews
What's Possible for Targeting Based on Offline Purchase Data?
Nishat Mehta, president of the Media Center of Excellence at IRI, talks about the rise of targeting based on in-store purchases and what's currently attainable for CPG marketers.
Nishat Mehta
President, Media Center of Excellence
IRI
Charts
There are 891 charts about 'Mobile Advertising'
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Media/Tactics that Brand Marketers in Japan Plan to Use* in 2018 (% of respondents)
Percent of Digital Ad Spending Allocated to Video in 2017 According to Senior Marketers Worldwide, by Format (% of respondents)
Metrics that US Digital Marketers Use at Their Company to Measure Mobile Marketing Success, by Customer Journey Phase, Jan 2018 (% of respondents)
Initiatives that Their Company Is Prioritizing for Mobile vs. Overall Marketing According to US Digital Marketers, Jan 2018 (% of respondents)
Challenges that US Digital Marketers Face in Measuring Their Company's Mobile Marketing, Jan 2018 (% of respondents)
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Digital Marketing Areas in Which Ecommerce Executives in Spain Plan to Invest in 2018 (% of respondents)
Apr 10, 2018
Mobile App Install Fraud Rate Worldwide, Aug 2017-Feb 2018 (% of total paid app installs)
Apr 10, 2018
Top 10 Industries Worldwide, Ranked by Financial Exposure to Mobile App Install Fraud, Q1 2018 (millions)
Apr 04, 2018
Mobile Measurement: With So Much Data, Why Is Attribution Hard?
Feb 12, 2018
In the latest episode of "Behind the Numbers," eMarketer analysts Lauren Fisher and Yory Wurmser talk about the challenges marketers face when working with mobile.