The parallel trends of connected car growth and electric vehicle (EV) adoption represent technological advancements that are changing consumers’ relationships with their vehicles—as well as the brand ecosystems linked to them. This means new ways to engage with consumers and new data streams that could reshape the automotive marketing experience.

Key Question: How will connected cars and EVs create new advertising opportunities and reshape consumer engagement with the automotive industry?

Key Stat: We expect US connected car drivers to surpass the 180 million milestone by 2028, representing 70.9% of all licensed drivers across the country by that year.