Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

US B2B Digital Ad Spending Forecast 2024

Strong Growth With a Shift Toward Digital Platforms

Download
Share
About This Report
B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.
Table of Contents

US B2B digital ad spending is expected to bounce back in 2024, driven by trends in buyer behavior, programmatic advertising, and the benefits of AI. Display, mobile, and video advertising will see strong YoY growth. LinkedIn and Meta will dominate social ad spending, while the retail industry will see growth primarily due to Amazon Business.

Key Question: What factors are affecting growth trends in US B2B digital advertising in 2024?

Key Stat: After a year of slower growth, B2B digital ad spending will increase, reaching 14.9% YoY in 2024.

authors

Kelsey Voss

Contributors

Kyndall Krist
Senior Copy Editor
Brian Lau
Forecasting Analyst
Heather Sprung
Senior Editor
Tracy Tang
Senior Researcher
Matt Torpey
Senior Chart Editor
Max Willens
Yoram Wurmser
Principal Analyst

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Unlock Unlimited Insights with PRO+