April 5, 2018

Sources of Personal Information that Digital Buyers in North America Are Comfortable Having Brands Use for Personalized Messages, March 2018 (% of respondents)


Consumers in North America who completed a online purchase within the past 12 months were asked what sources of their personal information are comfortable having brands use for personalized messages. Listed sources included information consumers share directly, information brands infer based on ... other information they've acquired and information brands acquire through third parties.More


Data was provided to eMarketer by Vision Critical.


Data is from an April 2018 Vision Critical study on consumer attitudes and expectations around the collection, usage, and storage of their personal data by brands. Over 1,000 internet users ages 18+ in North America who completed an online purchase within the past 12 months were surveyed online during March 1-5, 2018. Vision Critical provides customer relationship intelligence software.