Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
March 29, 2018
Allocation of Programmatic Ad Fees Worldwide, by Service Partner, 2017 (billions and % of total)
Description
55% of the total amount spent on programmatic advertising fees worldwide went to the ad tech tax: data targeting and verification, trading desk, DSP and exchange; 40% was issued to publisher revenues; 5% went to the agency of record.Featured In
Why Tech Firms Obtain Most of the Money in Programmatic Ad BuysCleaning Up the Digital Media Supply ChainFive Charts Explaining the Ad Tech TaxBlockchain: What Marketers Need to Know Now US Programmatic Ad Spending Forecast Update 2018Blockchain’s PromiseLate Payments in the Ad Tech Space Are Increasingly CommonChart Title
Allocation of Programmatic Ad Fees Worldwide, by Service Partner, 2017 (billions and % of total)Publication Date
March 29, 2018