Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
Reports
Advanced Targeting on TV 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
View this ReportForecasts
Charts
There are 160 charts about 'Programmatic Ad Spending'
Most Recent Charts
Programmatic Mobile Video Ad Spending Growth in China vs. North America, 2019 (% change vs. prior year)
Programmatic Digital Ad Spending Share in China, Desktop/Laptop vs. Mobile, 2019 & 2020 (% of total)
Real-Time Bidding (RTB) vs. Programmatic Direct Share of Programmatic Digital Ad Spending in China, 2019 (% share)
Open Exchange vs. Private Marketplace Share of Programmatic Real-Time Bidding (RTB) Digital Ad Spending in China, 2019 & 2020 (% of total)
US Programmatic TV Ad Spending, 2016-2021 (billions and % change)
More On: Programmatic Ad Spending
See AllFive Charts: The State of Header Bidding
May 30, 2019
As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.
TV Ads Still More Relevant to Consumers than Streaming Video Ads
May 15, 2019
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Ad Spending on Private Marketplaces Will Pass Open Exchanges Next Year
May 08, 2019
We estimate US advertisers will spend $12.22 billion on open exchanges and $11.56 billion on PMPs this year. By 2021, $15.97 billion will be spent on PMPs, and $13.77 billion will be spent on open exchanges.
Video Will Account for Almost Half of Programmatic Spend This Year
May 03, 2019
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.
