Programmatic Ad Spending

eMarketer's forecasts, data and statistics include estimates for US programmatic ad spending by format (digital display, native digital display, direct digital display), by channel (via real time bidding (RTB), via open exchange, via private marketplaces (PMP)), as well as mobile, mobile by ... transaction, by format and digital video. eMarketer also has forecasts for programmatic ad spending in the UK, France, Germany, China, Canada. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • What is the forecast for US programmatic ad spending?
  • What formats are getting programmatic ad spend?
  • What are the trends in programmatic ad spending?

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Why GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated

Why GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated

Dec 12, 2019

The General Data Protection Regulation (GDPR), enacted in May 2018, was supposed to cause a huge backlash against programmatic trading in the UK. It was going to bring heightened awareness of privacy among consumers and more scrutiny of ad tech than ever before. Marketers were going to become wary of playing “fast and loose” with consumer data. Of course, there have been varying degrees of truth in those statements, and while initial effects were felt, the longer-term impact on programmatic ad spend has not been substantial.

More Than Half of US Programmatic Digital Display Ad Dollars Go to Social Networks

Nov 25, 2019

US advertisers will pump more than $57 billion into programmatic display advertising this year, and more than half of that investment will go to digital display ads on social networks.

Canada Programmatic Digital Display Ad Spending

Canada Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.

France Programmatic Digital Display Ad Spending

France Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.

UK Programmatic Digital Display Ad Spending

UK Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.

US Programmatic Digital Display Ad Spending

US Programmatic Digital Display Ad Spending

Nov 21, 2019

Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.