Programmatic Ad Spending

eMarketer's forecasts, data and statistics include estimates for US programmatic ad spending by format (digital display, native digital display, direct digital display), by channel (via real time bidding (RTB), via open exchange, via private marketplaces (PMP)), as well as mobile, mobile by ... transaction, by format and digital video. eMarketer also has forecasts for programmatic ad spending in the UK, France, Germany, China, Canada. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

What is the forecast for US programmatic ad spending?
What formats are getting programmatic ad spend?
What are the trends in programmatic ad spending?

Reports

Latest Report Advertising Ad Spending

Report by Lauren Fisher Oct 11, 2018

US Programmatic Ad Spending Forecast Update 2018

Today, more than four of every five US digital display ad dollars transact programmatically. This report looks at the trends driving programmatic ad spending to $68.87 billion by 2020, breaking it down by transaction type, format and device.

View this Report

Cleaning Up the Digital Media Supply Chain

What Will Move the Industry Toward Transparency and Optimization?

US Programmatic Ad Spending Forecast 2018

Private Setups Pull Even More Ad Dollars to Automation

Programmatic Advertising in France

Commitment and Innovation Fuel Continued Double-Digit Growth

Forecasts

Performance Metrics

Interviews

Why Buy-Side Platforms Are Saying Goodbye to Some Sellers

Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, tells eMarketer how buy-side platforms are adapting to the rise of header bidding.

Erik Requidan

Vice President, Sales and Programmatic Strategy

Intermarkets

Pharmaceutical Brands Can Use Programmatic Technology, Too

Jack Hogan

CTO

Lifescript

For Programmatic to Rise in Asia-Pacific, the Insertion Order Must Die

Matt Harty

Senior Vice President, Asia-Pacific

The Trade Desk

Programmatic Ad Spending

Reports

US Programmatic Ad Spending Forecast Update 2018

More Reports

Cleaning Up the Digital Media Supply Chain

US Programmatic Ad Spending Forecast 2018

Programmatic Advertising in France

Forecasts

Performance Metrics

Interviews

Why Buy-Side Platforms Are Saying Goodbye to Some Sellers

Pharmaceutical Brands Can Use Programmatic Technology, Too

For Programmatic to Rise in Asia-Pacific, the Insertion Order Must Die

Charts

Most Recent Charts

Display, Programmatic and Traditional Ad Spending Growth Worldwide, by Region, 2017-2022 (% change)

Top 10 US Programmatic Advertisers, 2018 (% of programmatic ad spending)

US Programmatic Ad Spending Share, 2018 & 2022 (% of digital ad spending)

US Programmatic Ad Spending, by Industry, 2018 (% of programmatic ad spending)

US Programmatic Digital Display Ad Spending, 2016-2020 (billions, % change and % of total digital display ad spending*)

More On: Programmatic Ad Spending

How Political Advertisers on Deadline Utilize Programmatic

eMarketer Releases Latest US Programmatic Ad Spending Forecast

US Programmatic Digital Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)

US Real-Time Bidding (RTB) Digital Display Ad Spending, by Segment, 2016-2020 (billions, % change and % of total RTB digital display ad spending)

US Open Exchange Digital Display Ad Spending, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)

US Programmatic Digital Display Ad Spending Growth, by Transaction Method, 2016-2020 (% change)

US Programmatic Digital Display Ad Spending, by Device, 2016-2020 (billions, % change and % of total programmatic digital display ad spending)

US Mobile Programmatic Display Ad Spending, 2016-2020 (billions, % change and % of total mobile display ad spending)

US Mobile Programmatic Display Ad Spending, by Transaction Method, 2016-2020 (billions, % change and % total mobile programmatic display ad spending)

US Programmatic Digital Video Ad Spending, 2016-2020 (billions, % change and % of total digital video ad spending)

US Programmatic Digital Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)

US Programmatic Digital Display Ad Spending, by Transaction Method, 2017-2020 (billions and % of total programmatic digital display ad spending)

Programmatic Ad Spending in Select Countries, 2017-2019 (millions and % change)

US Programmatic TV Ad Spending, 2016-2020 (billions, % change and % of TV ad spending)

Allocation of Programmatic Ad Spending According to US Marketers*, by Transaction Method, May 2018 (% of total)