Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
Reports
Cleaning Up the Digital Media Supply Chain
Programmatic supply chains are opaque, and advertisers don’t know much about where their spending ends up. That means they, and publishers, are losing out to fraud and the tech tax.
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See AllUS Programmatic Ad Spending Forecast 2018
Private Setups Pull Even More Ad Dollars to Automation
Programmatic Advertising in France
Commitment and Innovation Fuel Continued Double-Digit Growth
Programmatic Advertising in Germany
Greater Confidence and Spending Herald a Mature Marketplace
Forecasts
Interviews
Why Buy-Side Platforms Are Saying Goodbye to Some Sellers
Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, tells eMarketer how buy-side platforms are adapting to the rise of header bidding.
Erik Requidan
Vice President, Sales and Programmatic Strategy
Intermarkets
Charts
There are 331 charts about 'Programmatic Ad Spending'
Most Recent Charts
Percent of TV Ad Spending Allocated to Programmatic According to US Agencies and Marketers, 2017 & 2018 (% of respondents)
Average Number of DSPs Used by US Advertisers, Jan 2016-April 2018 (among the largest 100 advertisers on the Pathmatics platform)
Programmatic Ad Fee Rates for Select Countries/Regions, Feb 2018 (% of working media)
Share of Digital* Video Ad Budget Allocated to Programmatic According to US Agency and Marketing Professionals, 2016-2018 (% of total)
Programmatic Digital Display Ad Spending in the Netherlands, 2012-2017 (millions of €)
More On: Programmatic Ad Spending
See AllMore than 80% of Digital Display Ads Will Be Bought Programmatically in 2018
Apr 09, 2018
Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.
Allocation of Programmatic Ad Fees Worldwide, by Service Partner, 2017 (billions and % of total)
Mar 29, 2018
US Programmatic Digital Display Ad Spending Growth, by Transaction Method, 2016-2020 (% change)
Mar 16, 2018
