Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
Reports
Programmatic Ad Spending in Germany 2019
In 2018, programmatic accounted for 70% of digital display ad spending in Germany; this year that share will reach 77%. Mobile programmatic outlays are climbing at an even higher rate, and are expected to pass €1.15 billion ($1.30 billion) in 2019.
View this ReportForecasts
Interviews
Why Buy-Side Platforms Are Saying Goodbye to Some Sellers
Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, tells eMarketer how buy-side platforms are adapting to the rise of header bidding.
Erik Requidan
Vice President, Sales and Programmatic Strategy
Intermarkets
Charts
There are 402 charts about 'Programmatic Ad Spending'
Most Recent Charts
Digital Display Ad Spending in France, by Type, 2018 (millions of € and % of total)
Programmatic Digital Display Ad Spending in France, 2015-2018 (millions of € and % of total display ad spending)
US Digital Ad Spending, by Format, Dec 2017-Nov 2018 (% of total and % change vs. same period of prior year)
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q3 2018 (among impressions analyzed by Pixalate)
How Will US Agency and Brand Media Buyer Spending on Programmatic Advertising Change in 2019? (% of respondents)
More On: Programmatic Ad Spending
See AllIn Europe, Programmatic Ad Spending Grows by Double Digits
Jan 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
US Digital Advertising Snapshot
Dec 21, 2018
Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?
Smaller Ad Players Gaining on BAT for Programmatic Share
Dec 12, 2018
Smaller ad players in China are nipping at the heels of Baidu, Alibaba and Tencent (BAT) as programmatic ad spending grows faster than expected. According to eMarketer’s latest programmatic ad forecast for China, category spending will increase more than 33% to ¥208.55 billion ($30.86 billion) in 2019.
Publishers Worry Programmatic Is Hurting Ad Prices
Dec 10, 2018
According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
