Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
Reports
Programmatic Ad Spending in the UK 2019
Our latest UK programmatic ad spend forecast indicates that strong growth remains, despite economic and privacy-related concerns. This year, 87% of all digital display ad spend will flow through programmatic pipes, and that will rise to 89% by 2020.
View this ReportForecasts
Interviews
Why Buy-Side Platforms Are Saying Goodbye to Some Sellers
Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, tells eMarketer how buy-side platforms are adapting to the rise of header bidding.
Erik Requidan
Vice President, Sales and Programmatic Strategy
Intermarkets
Charts
There are 392 charts about 'Programmatic Ad Spending'
Most Recent Charts
Programmatic Ad Spending in France, by Transaction Method, 2016-2020 (millions of €, % change and % of total programmatic ad spending)
Mobile Programmatic Ad Spending in France, 2016-2020 (millions of €, % change and % of total mobile ad spending)
Mobile Programmatic Ad Spending in France, by Transaction Method, 2016-2020 (millions of €, % change and % of total mobile programmatic ad spending)
Programmatic Digital Display Ad Spending in Germany, 2016-2020 (millions of €, % change and % of total digital display ad spending*)
Programmatic Digital Display Ad Spending in Germany, by Transaction Method, 2016-2020 (millions of €, % change and % of total programmatic ad spending)
More On: Programmatic Ad Spending
See AllIn Europe, Programmatic Ad Spending Grows by Double Digits
Jan 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
US Digital Advertising Snapshot
Dec 21, 2018
Did you know that digital advertising in the US is on pace to surpass traditional media ad spending by 2019?
Smaller Ad Players Gaining on BAT for Programmatic Share
Dec 12, 2018
Smaller ad players in China are nipping at the heels of Baidu, Alibaba and Tencent (BAT) as programmatic ad spending grows faster than expected. According to eMarketer’s latest programmatic ad forecast for China, category spending will increase more than 33% to ¥208.55 billion ($30.86 billion) in 2019.
Publishers Worry Programmatic Is Hurting Ad Prices
Dec 10, 2018
According to a new study of US publishing executives, programmatic is leading people to worry more about downward pressures on CPMs than tech taxes or latency.
How Advertisers Can Wield Data Exhaust
Dec 04, 2018
The data generated by programmatic bidding can be used to target audiences, map out users’ customer journeys and optimize campaigns.
