Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
Reports
Advanced Targeting on TV 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
View this ReportForecasts
Charts
There are 129 charts about 'Programmatic Ad Spending'
Most Recent Charts
Programmatic Digital Display Ad Spending in Select Countries, by Device, 2019 (billions)
Programmatic Display Ad Fraud Rates Worldwide, by Device, Q2 2019 (among impressions analyzed by Pixalate)
Leading Factors that Limit a Greater Share of the Ad Inventory Allocation Toward Programmatic for US Publishers, March 2019 (% of respondents)
Programmatic Display Ad Spending in France, by Format, H1 2018 & H1 2019 (millions of € and % change)
Digital Display Ad Spending in France, by Format and Buying Method, H1 2018 & H1 2019 (millions of €, % of total digital display ad spending and % change)
More On: Programmatic Ad Spending
See AlleMarketer’s New Ad Tech Tax Estimates Show One-Third of Spending Goes to Intermediaries
Aug 05, 2019
The programmatic ad supply chain can be opaque, making it difficult for buy- and sell-side platforms to quantify how much money is being paid to vendors. Our new estimates on programmatic fees may shed some light for advertisers and publishers on how much share of all nonsocial programmatic display ad spending is going to fees.
Five Charts: The State of Header Bidding
May 30, 2019
As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.