Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
Reports
Advanced Targeting on TV 2019
This report gives an update on the major TV networks’ advanced targeting offerings ahead of the 2019-2020 TV upfront sales season.
View this ReportForecasts
Charts
There are 131 charts about 'Programmatic Ad Spending'
Most Recent Charts
Digital Display Ad Spending in France, by Format and Buying Method, H1 2018 & H1 2019 (millions of €, % of total digital display ad spending and % change)
Programmatic Display Ad Spending in France, by Format, H1 2018 & H1 2019 (millions of € and % change)
US Programmatic Digital Display Ad Fees, 2018-2021 (billions, % change and % of nonsocial programmatic display spending)
Programmatic Ad Spending Share in Italy, 2018-2020 (% of total digital ad spending)
Programmatic Ad Spending Worldwide, 2016-2021 (billions and % change)
More On: Programmatic Ad Spending
See AlleMarketer’s New Ad Tech Tax Estimates Show One-Third of Spending Goes to Intermediaries
Aug 05, 2019
The programmatic ad supply chain can be opaque, making it difficult for buy- and sell-side platforms to quantify how much money is being paid to vendors. Our new estimates on programmatic fees may shed some light for advertisers and publishers on how much share of all nonsocial programmatic display ad spending is going to fees.
Five Charts: The State of Header Bidding
May 30, 2019
As the amount of advertising that is bought programmatically continues to rise, header bidding has become a go-to ad-selling tactic for publishers. But header bidding’s adoption on mobile has been limited by implementation issues and confusion over how the technology works.
TV Ads Still More Relevant to Consumers than Streaming Video Ads
May 15, 2019
Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.
Ad Spending on Private Marketplaces Will Pass Open Exchanges Next Year
May 08, 2019
We estimate US advertisers will spend $12.22 billion on open exchanges and $11.56 billion on PMPs this year. By 2021, $15.97 billion will be spent on PMPs, and $13.77 billion will be spent on open exchanges.
Video Will Account for Almost Half of Programmatic Spend This Year
May 03, 2019
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.