Programmatic Ad Spending

eMarketer's forecasts, data and statistics include estimates for US programmatic ad spending by format (digital display, native digital display, direct digital display), by channel (via real time bidding (RTB), via open exchange, via private marketplaces (PMP)), as well as mobile, mobile by ... transaction, by format and digital video. eMarketer also has forecasts for programmatic ad spending in the UK, France, Germany, China, Canada. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼

What is the forecast for US programmatic ad spending?
What formats are getting programmatic ad spend?
What are the trends in programmatic ad spending?

Reports

Latest Report

Advertising Media Video Retail & Ecommerce Ad Spending Marketing Mobile Social Media Industries

Report by Bill Fisher Jan 21, 2020

UK Key Digital Trends 2020

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

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More Reports

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Programmatic Digital Display Ad Spending

Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US

Germany Programmatic Digital Display Ad Spending

Automated Ads Will Claim 80% of Spend

China Programmatic Digital Display Ad Spending

Demand for Brand Safety and Quality Inventory Drives Programmatic Investment

Forecasts

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Performance Metrics

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