Programmatic Ad Spending
- What is the forecast for US programmatic ad spending?
- What formats are getting programmatic ad spend?
- What are the trends in programmatic ad spending?
Reports
UK Key Digital Trends 2020
UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.
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See AllProgrammatic Digital Display Ad Spending
Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US
Germany Programmatic Digital Display Ad Spending
Automated Ads Will Claim 80% of Spend
China Programmatic Digital Display Ad Spending
Demand for Brand Safety and Quality Inventory Drives Programmatic Investment
Forecasts
Charts
There are 117 charts about 'Programmatic Ad Spending'
Most Recent Charts
What Demand-Side Platform (DSP) Would US Agency and Marketing Professionals* Use if They Had to Choose Only One? (% of respondents, by use case, Sep 2019)
Which Demand-Side Platforms (DSPs) Have US Agency and Marketing Professionals Used in the Past 12 Months?, June 2017-Sep 2019 (% of respondents)
If US Agency and Marketing Professionals* Had to Choose Only One Demand-Side Platform (DSP) to Work With, Which Would They Choose? (% of respondents, Oct 2016-Sep 2019)
Programmatic Ad Spending in Italy, 2016-2019 (millions of € and % change)
Programmatic Ad Spending Share in Select Countries, 2015-2021 (% of display spending)
More On: Programmatic Ad Spending
See AllWhy GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated
Dec 12, 2019
The General Data Protection Regulation (GDPR), enacted in May 2018, was supposed to cause a huge backlash against programmatic trading in the UK. It was going to bring heightened awareness of privacy among consumers and more scrutiny of ad tech than ever before. Marketers were going to become wary of playing “fast and loose” with consumer data. Of course, there have been varying degrees of truth in those statements, and while initial effects were felt, the longer-term impact on programmatic ad spend has not been substantial.
More Than Half of US Programmatic Digital Display Ad Dollars Go to Social Networks
Nov 25, 2019
US advertisers will pump more than $57 billion into programmatic display advertising this year, and more than half of that investment will go to digital display ads on social networks.
Canada Programmatic Digital Display Ad Spending
Nov 21, 2019
Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.
France Programmatic Digital Display Ad Spending
Nov 21, 2019
Programmatic buys will account for 86.0% of spending on digital display ads in France this year, or €1.69 billion ($1.99 billion). Double-digit annual growth will boost spending to €2.29 billion ($2.70 billion) in 2021.
UK Programmatic Digital Display Ad Spending
Nov 21, 2019
Programmatic ad spending will account for 90.0% of total UK digital display ad spend this year, or £5.81 billion ($7.75 billion). Of that proportion, programmatic direct will make up 65.5%, with social media spend underpinning that figure.
US Programmatic Digital Display Ad Spending
Nov 21, 2019
Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.
