Programmatic Ad Spending
Reports
Report by Lauren Fisher Apr 5, 2018
US Programmatic Ad Spending Forecast 2018
Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.
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Forecasts
Interviews
Why Buy-Side Platforms Are Saying Goodbye to Some Sellers
Erik Requidan, vice president of sales and programmatic strategy at Intermarkets, tells eMarketer how buy-side platforms are adapting to the rise of header bidding.
Erik Requidan
Vice President, Sales and Programmatic Strategy
Intermarkets
Charts
There are 325 charts about 'Programmatic Ad Spending'
Most Recent Charts
Programmatic Ad Spending in Select Countries, 2016-2018 (millions and % change)
Allocation of Programmatic Ad Fees Worldwide, by Service Partner, 2017 (billions and % of total)
US Programmatic Digital Display Ad Spending, by Transaction Method, 2018 (billions)
US Marketer vs. Agency Professionals Who Are Likely to Use Select Data Management Platforms (DMPs), Jan 2018 (% of respondents)
Criteria that Influence US Ad/Marketing Professionals to Purchase from a Data Management Platform (DMP), Jan 2018 (index*)
More On: Programmatic Ad Spending
See AllMore than 80% of Digital Display Ads Will Be Bought Programmatically in 2018
Apr 09, 2018
Over $46 billion will go to programmatic advertising in the US this year, according to eMarketer’s latest programmatic forecast—about $10 billion more than last year.
US Programmatic Video Ad Spending Share, by Device, 2018 & 2020 (% of total programmatic video)
Mar 30, 2018
