Programmatic sustains display advertising globally. With growth rates varying by geography, the composition of the worldwide programmatic display market is changing. And although advertiser preferences are similar around the world, each country has its nuances.

Key Question: Which countries lead in programmatic display ad spending, and how do spending trends compare across regions?

Key Stat: Programmatic will account for nearly 9 in 10 digital display ad dollars worldwide in 2025, making it the dominant way of transacting digital ads.