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UK, Germany, and France Programmatic Ad Spend 2025
The UK Dominates, but Germany and France Offer Great Growth Potential
The UK dominates Germany and France in terms of total programmatic spend, with programmatic direct being the dominant format. Mobile remains the biggest device trend, but connected TV (CTV) is gaining a foothold.
Key Question: How big are the programmatic digital display advertising markets in the UK, Germany, and France?
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Key Stat: Programmatic advertising is much more entrenched in the UK, mirroring its dominance in digital advertising more generally. Spending will be almost double that of France and Germany combined—$23.19 billion versus $12.65 billion.
authors
Bill Fisher
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