Welcome to our brand-new “UK Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of five in the series—we cover our latest forecasts for programmatic ad spending.

This deck will:

• Provide an overview of our programmatic digital display ad spending and revenue forecasts as of H1 2025, including breakdowns by format and transaction method.
• Help ad buyers benchmark their programmatic ad spending and budget allocations against the market.
• Help publishers and solution providers assess whether their programmatic ad revenue mix is in line with industry trends.