Welcome to our brand-new “UK Ad Spending Benchmarks.” This series provides marketers with critical data to help them benchmark their budget allocations against the market. In this deck—one of five in the series—we cover our latest forecasts for digital ad spending by format.

This deck will:

• Provide an overview of our digital ad spending and revenue forecasts by format as of H1 2025, including breakdowns by search, display, and video.
• Help ad buyers benchmark their search and display ad spending and budget allocations against the market.
• Help publishers and solution providers assess whether their search and display ad revenue mix is in line with industry trends.