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Retail & Ecommerce

Allbirds and Warby Parker built their brands as digitally native vertical brands (DNVBs), cutting out the middleman to offer lower-priced products directly to consumers. Now, they’re confronting many of the same challenges as legacy brands: slowing ecommerce growth, rising customer acquisition costs, and an increasingly crowded competitive landscape.

Dollar General's retail media network DG Media Network is leveraging its massive physical footprint and growing digital capabilities to create a unique offering for advertisers seeking to reach rural and suburban America.

Gen Z alcohol abstinence dropped by as much as 10 percentage points in Italy and 9 in the UK YoY, according to a December report from IWSR.

The retailer is looking to make early inroads with younger consumers.

Job fears hit lower-income consumers hardest, making retail demand more uneven.

Targeting consumers trying to finance groceries and bills, Zip underscores the BNPL use divide.

Affirm’s success with card adoption and promotions was tempered by rising delinquencies and charge-offs

As the fastest growing demo in the US, Wells can pick up serious deposits with an engaged base.

For marketers, millennials represent high engagement across social platforms and elevated price sensitivity amid cost-of-living pressures.

On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.

Less than 10% of consumers accept the top result and most cross-check sources, indicating skepticism of search rankings.

Retail returns have quietly become one of the most expensive, complex, and customer-sensitive parts of commerce.

The music giant will benefit from Checkout.com’s AI tools to boost payment efficiency.

The company expects capital expenditures to run to $200 billion in 2026 as it looks to keep pace with competitors and demand.

44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.