Given the economic climate, value will remain top-of-mind for most consumers through this year. And retailers can tailor loyalty programs and other promotions to answer some economic challenges caused by tariffs and rising prices.
“The way retail media has historically been built has been about setting up an advertising business on a retailer’s owned and operated digital channels,” said our analyst Sarah Marzano on an episode of The CPG Guys.
This FAQ covers how consumers shop on social platforms and what it means for brands.
Proposed levies on key allies will lead to higher prices and deepen uncertainty for retailers.
Alleged fraud and tax issues stall projects and slow Lunar New Year marketing at a challenging time for PDD.
Rent installment loans push BNPL into a high-stakes niche as providers chase more spend per user.
Each is borrowing from the other’s playbook as they race to dominate ecommerce.
The move targets Gen Z and thin-file consumers who prefer debit and avoid revolving debt.
Supporting Google’s Universal Commerce Protocol signals a deeper bet on agentic commerce and AI-driven payments.
The first year of Trump’s second term has brought disruption and uncertainty, reshaping retail, media advertising, tech, health, and financial services.
Trump’s tariff era hits retail unevenly as higher-income shoppers continue spending, but lower-income households feel the squeeze.
71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents, according to an October 2025 survey from the Association of National Advertisers and The Harris Poll.
This FAQ breaks down livestream shopping trends and what they mean for marketers
The retailer’s leadership reshuffle signals a long-term bet on agentic commerce and faster, AI-fueled retail.
Retail display ad pricing held steady heading into the 2025 holiday season, even as ad spending surged across major categories, according to our Industry KPI data.
This FAQ breaks down what’s next for the creator economy and how marketers should respond.
The continued economic turmoil means that retailers will face a fork in the road in 2026, according to marketing experts. While luxury shoppers remain a strong segment, many consumers will insist on affordability, and retailers will have to wrestle with this gap.
"Retail and growing a business today relies a lot more on developing alternative revenue streams and brand building that goes far beyond the typical selling products at a good price," said our analyst Blake Droesch during a recent “Behind the Numbers” podcast recorded live at the National Retail Federation's (NRF) 2026 Big Show.
Retailers can’t bank on a housing rebound just yet.