Consumers may unplug over ad and info overload, forcing brands to rethink frequency before opt-outs rise.
Creator marketing is no longer a sidecar to retail strategy. Increasingly, it’s becoming part of the infrastructure retailers use to drive commerce media growth, unlock new budgets, and influence sales both online and in-store.
Slow turnover and 6% mortgages force companies to cut costs and double down on differentiation.
A strong value proposition, entertaining store experience, and expanding footprint position the retailer for continued share gains.
New tiers and wide-ranging rewards aim to capture more apparel dollars and deepen customer engagement.
This FAQ explores the main types of loyalty programs and how retailers can use them to drive lasting customer relationships.
Podcast skipping may be overstated, as playback data shows many shows retain 90% or more of listeners through ad breaks.
Theft and abuse drive security spending, which can add friction to the in-store experience.
AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.
Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.
Regulatory heat rises, yet low prices and trendy products keep shoppers hooked and sales growing.
As PayPal’s stock tumbles, Stripe is reportedly interested in buying some or all of the company.
The fintech tempers its expectation for AI in payments in the short term.
The platform is introducing ChatGPT ads for merchants as it looks to become the go-to partner for agentic commerce.
B2B outpaces DIY as acquisitions and project tools offset soft housing demand.
Beyond bolstering its reservation platform, the issuer continued to enhance opportunities for personalization for its users.
Its pharma ad lawsuit against J&J’s promotions lands amid rising enforcement and shrinking tolerance for bold claims.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.