Theft and abuse drive security spending, which can add friction to the in-store experience.
AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.
Infillion’s Catalina deal adds verified purchase data to support cross-network attribution and optimization, which should help offsite retail media grow.
Regulatory heat rises, yet low prices and trendy products keep shoppers hooked and sales growing.
As PayPal’s stock tumbles, Stripe is reportedly interested in buying some or all of the company.
The fintech tempers its expectation for AI in payments in the short term.
The platform is introducing ChatGPT ads for merchants as it looks to become the go-to partner for agentic commerce.
B2B outpaces DIY as acquisitions and project tools offset soft housing demand.
Beyond bolstering its reservation platform, the issuer continued to enhance opportunities for personalization for its users.
Its pharma ad lawsuit against J&J’s promotions lands amid rising enforcement and shrinking tolerance for bold claims.
On today’s podcast episode, we discuss the run-up to the Super Bowl: how brands can stand out during the big game, what galvanizes people around this cultural moment, and how brands should be measuring success. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Vice President of Content Paul Verna.
The Supreme Court’s tariff relief offers incremental upside and could add billions to search and social spending.
“Returns are in, brands are sharing how the holidays really performed on investor calls, and before we know it, we're going to start planning for the next cycle,” said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.” As retailers wrap up their analysis of the 2025 holiday season and begin planning for 2026, here’s how consumer behaviors are evolving across channels and what this means for future holiday strategies.
Trump pivots to new duties, muting a hoped-for $13 billion retail lift and prolonging uncertainty.
Retail media networks rely heavily on first-party data, but those datasets capture only part of the customer journey. As advertisers push for broader reach and measurement, gaps in that data are becoming harder to overlook.
Nearly half of its store openings this year will be for its value-oriented No Frills and Maxi banners.
The retailer is betting on Levi’s brand heat to lure shoppers, while the denim company expects Target’s reach to support its lifestyle ambitions.
43% of shoppers worldwide say difficulty assessing product quality is the main reason they avoid buying certain products on online marketplaces, making it the leading barrier to purchase, according to a January report from ChannelEngine and Sapio Research.
The Supreme Court has ruled that most of President Donald Trump’s tariff policies, which were imposed under the International Emergency Economic Powers Act (IEEPA), are unconstitutional.