Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Retail & Ecommerce

The digital wallet’s rollout has been slow, but we expect strong uptake in 2025 thanks to its innovative features and bank integrations

Both Mastercard and Visa are spending big on fraud protection as threats pile up

This should help boost volume for both the booking platform and for the card-linked installment offering, given BNPL’s popularity in the travel category and an overall spike in popularity for card-linked BNPL

It isn’t just Shein and Temu that exploit the de minimis loophole: The Biden administration’s crackdown on the trade provision could significantly reduce the number of parcels entering under the exemption.

Nearly 1 in 4 grocery dollars will go to private labels by 2030: Store brands are gaining popularity as shoppers seek value and CPGs cut back on innovation.

Ahold Delhaize sees big retail media opportunities in its stores: There’s good reason for that outlook since we expect 87% of grocery sales to occur offline this year.

On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.

“If you’re a marketer looking to reach Gen Z, you need to be everywhere,” our analyst Blake Droesch said. Although Gen Z is known to spend a significant amount of time on social media, tapped into newer buying behavior such as social commerce, they also rely on physical stores. Here are three ways Gen Z’s path to purchase stands out.

A look at the psychology behind payments: A Mastercard-sponsored study took a behavioral science approach to understanding the reasons—conscious and unconscious—that influence consumer payment choices and help payment providers guide their behaviors.

Conference panelists discussed changes in the maturing industry as it ripples across the payments space

Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes

Deloitte expects holiday sales to grow 2.3% to 3.3% this year: That’s well short of our forecast, which projects 4.8% growth. Both reflect the complicated environment ahead.

Kroger benefited from shoppers’ deal-seeking behaviors in Q2: Despite a difficult operating environment, the grocer won over consumers with lower prices and expanded private label selections.

Inclusive brands, exclusive growth: Beauty companies that champion inclusion unlock new customer segments and drive higher sales, a Circana and SeeMee Index study shows.

General Mills sharpens its focus on high-margin core brands: The company agreed to sell its North American yogurt business, which includes the Yoplait brand, for $2.1 billion.

Marketers project Q4 revenue gains: Sales to outpace ad spend growth, driven by focus on more efficient spending strategies.

Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.

Three in four consumers are concerned about fake reviews, according to January 2023 data from Bazaarvoice. Amazon and other retailer websites have a fake reviews problem, and it’s driving consumers—Gen Zers in particular—to seek information about products on social media sites like TikTok and Reddit.

Paramount expands shoppable TV capabilities with Shopsense AI partnership: The two companies team up to enable viewers to shop the MTV VMAs, with plans to install similar features in other Paramount content in the coming months.