Entertainment’s multibillion-dollar Hispanic market opportunity: The group’s underrepresentation in TV and films opens a major avenue for engagement and financial growth.
Chanel purchases Paris property at 42 Avenue Montaigne: The French designer snapped up the building one block from the Champs-Élysées as luxury competitors race to claim prime real estate.
Commerce video ads drive sales growth: 70% of advertisers use the format, says IAB report, but consumers find the ads too short.
Amazon isn’t wasting time launching its holiday push: The retail giant will host its Big Deal Days on October 8 and 9, while other retailers are similarly looking to drive sales earlier than ever before.
August retail sales data points to consumers’ continued resilience: While spending is healthy, shoppers remain deal-focused as they look ahead to the holiday season.
The family-led project was light on details, but the debut could signal friendlier crypto regulation if he’s elected
Retailers are wary of adding too many workers this holiday season: Target and others are adopting conservative hiring plans this year due to the uncertain environment ahead.
The issuer wants concessions from Apple to protect it from some of the issues Goldman Sachs has dealt with
The fintech wants to capitalize on the country’s rapidly digitizing payments market, but competing against both homegrown and other global players won’t be easy
The quick-commerce space isn’t totally dead: German startup Flink raised $150 million at a nearly $1 billion valuation, as the company finds success in staying local and partnering with food delivery platform Just Eat Takeaway.
25% of US consumers will avoid traveling to cut back and save during the holiday season, according to an August 2024 survey by Censuswide and Invoice Home.
“The holiday season really starts October 1,” Megan Gaffey, senior director of publisher partnerships at Rakuten Advertising, said on our Tech-Talk webinar Performance Marketing Playbook for Q4 Holiday Success. “And you see a lot of advertisers launch Black Friday promotions the Tuesday before Thanksgiving to get ahead of the noise.”
“In 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending—nearly twice as quickly as it took social media,” our analyst Max Willens said on a recent Meet the Analyst webinar. “That was just the start.”
Last week, retail marketplaces Thrive Market and Faire joined the growing number of retail media.
Sophisticated shoppers have long been the lifeblood of the affiliate marketing industry. But as affiliate marketing has grown more visible, many of those shoppers have gotten choosier about the kinds of deals they take, squeezing the margins of both advertisers and publishers.
Western companies lose confidence in China as consumer spending softens: Weaker-than-expected August retail sales are just the latest data point to push retailers to reevaluate their investments.
In Q2 2024, worldwide clickthrough rates (CTRs) for search was 1.63%, more than double that of social (0.66%) and quadruple that of retail media (0.39%), according to a July 2024 report by Skai.
Major retailers like IKEA, Walmart, and ThredUp are launching peer-to-peer resale marketplaces, aiming to capture a slice of the booming secondhand market. This trend comes as US marketplace ecommerce sales are projected to surpass $500 billion next year, according to our forecast.
Amazon, Flipkart violated India’s antitrust laws, regulators say: The two allegedly gave select sellers preferential treatment and used discounts to undercut smaller merchants.
The digital wallet’s rollout has been slow, but we expect strong uptake in 2025 thanks to its innovative features and bank integrations