By focusing on deals, value, and experiences, retailers can build a perception of value that resonates with discerning consumers. “The unremarkable retailers and brands are going to struggle because consumers are only spending when it's enjoyable, when they derive some pleasure from the purchase,” our analyst Zak Stambor said on the ”Behind the Numbers” podcast.
Albertsons adds non-endemic ads: Retail media expands its ambitions as the category matures.
In-store retail media ad spend will reach $1.06 billion by 2028, accounting for 0.8% of all retail media spend, according to our March 2024 forecast.
Consumers' definition of value is evolving as they demand not just the lowest prices, but quality and convenience too. Gen Z beauty shoppers prioritize innovation and sustainability over price, grocery shoppers seek high-quality products at lower prices, and high fees deter online purchases. Loyalty programs should be tailored to offer consumers the kind of rewards they want most, but not at the expense of brand identity. Here are five key stats to help brands understand what consumers value and stay competitive.
On today's podcast episode, we discuss why prices continue to be such a hot topic, how consumers determine what value means to them, and which retailers performance is representative of the broader retail space. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance campaign performance via measurement and attribution capabilities.
Among US beauty shoppers of all ages, beauty and personal care shoppers are most likely to buy in-stores.
61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.
Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.
37% of ecommerce marketers worldwide use AI for customer service and support, according to February 2024 data by Qualtrics and Klaviyo.
US in-store retail media ad spend will total $370 million this year. But as the channel expands, oversaturating stores with ads can cause tension between retail media teams, which focus on maximizing ad dollars, and merchants, which focus on the store as a whole. Online advertising and in-store advertising are not two distinct channels, but instead work together.
It’s getting harder for apps to grow their user bases.
Zara bets on live shopping following China success: The fast-fashion retailer is expanding its live commerce capabilities to the US, UK, and Europe.
Are walled gardens a thing of the past? Shrinking market share and distrust of major platforms is leading to a shift toward open-ended ad solutions.
Building a retail media network (RMN) requires a major investment in time, talent, and money. While the largest retailers have these resources, independent and regional retailers often may not.
“When retailers can offer a delivery experience that the consumer expects, the consumer is less likely to abandon their cart,” said our analyst Blake Droesch. More than one-third (36%) of US consumers abandoned an order last year because shipping costs were too high and another 29% did so because their items wouldn’t arrive on time, per an August 2023 report by Digital Commerce 360.
They’re getting hit harder with late fees and are relying on debt to pay for necessities.
Gap’s turnaround momentum is building: The retailer is winning over shoppers with on-trend styles, while boosting its profile with buzzy celebrity and brand partnerships.
Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.