Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Retail & Ecommerce

Macroeconomic headwinds and tight competition might’ve complicated Affirm’s growth efforts in Australia.

In-store shopping remains the largest US retail channel by both share and dollars. Growth overall will decelerate as economic worries lead consumers to pull back on spending.

At least 10% of US ecommerce orders were returned each week from last November through mid-January, according to Salesforce. The return rate was as high as 16% in some weeks, a significant increase over the previous holiday season.

The country's central bank launched a pilot of the digital real, with hopes of giving the public access by the end of 2024. 

Buy now, pay later (BNPL) has thrived because it combines the flexibility of credit with short repayment terms, app-based shopping, and a simple user experience.

Overall retail spending will rise 4.5% to $1.328 trillion for the 2023 holiday season.

Walmart is taking a page from Amazon: The retailer looks to diversify its revenue streams by growing its ecommerce, retail media, and services businesses.

Retail media networks (RMNs) are both still in their infancy and intimidatingly complex. Most brands advertising via retail media are using multiple networks, according to the Association of National Advertisers, but data and analytics aren’t standardized across platforms. The result is a major headache for advertisers. Here are some tips for using retail media right.

Deemphasizing DEI: As the ad industry grapples with a soft economy, layoffs, and fading social justice fervor, diversity and inclusion appear to be lower priorities.

They want banking regulators to look into how banks that offer Zelle protect consumers as fraud concerns grow.

With an increasing number of ways to discover, research, and buy products, the customer journey is becoming less linear and more spread across touchpoints in the physical and digital worlds. We break down these changes and what retailers need to do to stay in touch with their consumers.

Search is already a major component of retail media; social is the next integration. Advertisers still view social media as a discovery medium and retail media as a conversion-driver. But both platforms are “potentially full-funnel,” according to Liz Cole, executive director and US head of social at VMLY&R, speaking at our “Attention!” summit.

Temu’s number of unique US visitors increased by nearly nine times between September and December 2022, according to Comscore Media Metrix Multi-Platform. That made Temu more visited than Chinese goods sellers Shein and Wish by the end of last year, before it rose to greater prominence with its Super Bowl ad campaign.

China faces a difficult road to recovery: Despite some encouraging signs of recovering consumer demand, falling exports and a property slump could weigh on confidence.

What do you get when you cross a $35 billion ad platform with a 160 million viewer streaming service? A snapshot of Amazon’s US retail media connected TV (CTV) potential. Luxury brand Movado is leveraging that potential to push video campaigns for Amazon Prime and Freevee viewers.

On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team—analysts Sky Canaves, Blake Droesch, and Zak Stambor—in a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.

Its report found that many BNPL users have subprime credit scores and are under economic distress—which could increase the case for regulation.

Latin America’s digital economy powers growth: Region will lead world in digital ad spending and ecommerce sales gains in 2023.

Tighter economic climate forces companies to focus on profitability: The paradigm shift away from long-term bets has driven changes everywhere from Amazon to Wayfair to Sweetgreen.

Worldwide, retail sales growth has rebounded after taking a dive in 2020, per our forecast. Though growth rates won’t return to their pre-pandemic levels, they will stay steady through 2026. Meanwhile, ecommerce sales growth has decelerated after a few banner years, falling to single digits from 2022 through the end of our forecast period.