Mobile


Demand for smartphones in India continues to increase, thanks to growing consumer interest in the devices and heavy discounts by the country's online retailers.

Smartphones are increasingly the digital device of choice for many consumers in Germany, according to research from Bitkom.

Nearly two-thirds of US internet users don’t know if their favorite fashion retailer offers a mobile app, according to December 2015 research.

Women and young people in Brazil keep their mobile social media tools close by, according to 2015 research. Instagram skews especially toward females, while young people have the greatest edge with Snapchat.

Mobile devices have become a key part of the auto shopping process for US internet users, according to research. And search data suggests consumers are warming up to car shopping—and turning to digital for research at all stages of the purchase funnel.

During the Super Bowl 50, viewers were glued to their TV sets—with their mobile devices nearby. A February 2016 survey found that mobile accounted for the largest share of searches related to Super Bowl ads.

The market for smart watches may be heating up in Latin America, according to 2015 research. They’re the most desired wearable device in several markets, ahead of fitness bands.

Wearables are beginning to see increasing levels of uptake in the UK, albeit relatively small levels when compared with certain other devices like smartphones and tablets. Within the wearable category, though, sales of smart watches are rising fastest.

Like adults, children are increasingly connected to the digital world. And while parents are granting them usage of these devices, they also want features on there that they can control.

Mobile display ad spending in South Korea tilts toward apps—but not too dramatically, according to 2015 research. eMarketer estimates that mobile ad spending overall continues to rise at robust double-digit rates.

As deployment of LTE mobile networks continued in Argentina during 2015, shipments of smartphones that support the technology grew more than 1600% compared to the prior year.

Mobile is increasingly becoming an important part of the shopping experience. In fact, most digital buyers will make purchases via a smartphone by 2017. And according to research, certain verticals like health and beauty have seen an increase in mcommerce transactions compared to the year before.

Data privacy has been a big news item of late. The VTech hack in November last year was particularly troubling for parents, but with mobile devices now so pervasive, it’s becoming increasingly difficult for them to tell their kids “no.”

Omnichannel is quickly becoming the norm for digital video ad campaigns in Canada, research suggests.

Smartphone habits vary across Southeast Asia, according to 2015 research. But in all markets, users spend hours each day with mobile.

Usage of wearables, like smart watches, will grow by nearly two-thirds this year, per an eMarketer forecast. Still, cost is holding many consumers back from purchasing a device.

Mobile video ads can be effective and valuable for many marketers, and eMarketer estimates that video will also command a large portion of ad spending allocated to digital. Publishers and advertisers are becoming more comfortable selling and buying mobile video programmatically, per research.

Since peaking in 2012, the number of text messages sent in China has been dropping each year, despite gains in the overall mobile phone population.

The Lunar New Year is a social occasion in China, where millions of people celebrate the holiday by traveling to visit family and friends. So it makes sense that social activities were also the No. 1 thing people would be doing with mobile devices during the period, according to January research.

Mobile is the most likely digital channel to see an increase in budget among marketers in Canada, according to research from December 2015. The same channel will also enjoy the largest planned increases in spending.