TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.
Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.
By offering genAI tools at no cost, tech giants are turning college campuses into battlegrounds for future market share and product loyalty
A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.
The Big Four data war: Omnicom and Publicis are pulling ahead in AI and productivity tools. How will others respond?
Deploying 50+ LLMs, Google blocked 39.2 million advertiser accounts in 2024, making AI the main enforcer of ad safety at global scale.
With limited transparency on causes, these failures remind users that platform dominance doesn’t guarantee stability or uninterrupted access.
With 65% participation and high multi-recipient sharing, Gen Z treats location sharing less like surveillance and more like a way to stay virtually present.
DoubleVerify threatens to sue Check My Ads: The dispute highlights the need for advertisers to remain vigilant when choosing verification partners.
Digital ad spend in Latin America is set to reach 56.4% of total ad spend in 2025, per EMARKETER’s forecast. As the region’s digital landscape matures, media quality, and performance are becoming top priorities for advertisers.
HubSpot’s push for AI data privacy: HubSpot customers handled 90% of inquiries without human intervention while meeting strict privacy regulations.
GPT-4.1 undercuts rivals with easy-to-budget rates, turning advanced reasoning into the default, not the deluxe.
On today’s podcast episode, we discuss how department stores are getting on, how they’re evolving, and what the contemporary department store needs to do to stick around. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Carina Perkins.
Google, Anthropic, and Microsoft unleash tools that automate, integrate, and generate—yet steep prices and security concerns could limit how fast businesses dive in.
Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."
Temu pulls its Google Shopping ads: The escalating US-China trade war puts the company’s business model at risk and threatens ad giants like Meta and Google.
This could help the bank strengthen its ties with SMB clients and boost customer acquisition.