Disney’s “content everywhere” strategy, broken down: The company is working to maintain advertising dominance by capitalizing on live events.

With billions invested and a team of pros, Visa’s strategy is stopping fraud at scale—just as consumer losses hit record highs.

It’s been about a month since Google made its marketing mix model (MMM) tool, Meridian, available to the public, igniting a debate about whether open-source MMM is the way to go or if marketers should stick to vendor’s proprietary tools. Of course, the answer isn’t that simple. The effectiveness of these tools can depend on organization size and resources, customization needs, and cost. Here’s a breakdown of the pros and cons of each to help make the process a bit easier.

Category leaders go beyond traditional data, using consumer intelligence to predict behavior rather than just react. By tapping into unconventional insights like culture, entertainment, and social trends, brands can build more dynamic, human-centric strategies.

UK investigates how children’s personal data is used: The move comes as people are increasingly wary about invasive data collection practices.

“Mickey 17” is a swing and a miss: The big budget film failed to impress at the box office—and marketing might explain why.