FTC escalates Omnicom-IPG merger review: The $13 billion deal faces regulatory scrutiny over potential impacts on media competition and pricing power.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, teens want ads with products in action, consumers aren’t giving brands negative feedback, and St. Patrick’s Day doesn’t interest consumers as much as other holidays.
Marketers can use this to recognize high growth areas of investment strategies and acknowledge the uncertainty shown in TikTok investments as a potential nudge to diversify their social ad spend.
With profits down and factories years away, Foxconn says tariffs are a major obstacle for companies navigating rising costs and supply chain instability.
This week, in-person events bring consumers closer to brands, agencies face creative challenges, and TikTok’s troubles highlight Pinterest’s potential.
Meta’s new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.
Fast, AI-driven support appeals to many, but empathy and access to live agents are vital to maintaining customer relationships.
Consumers are confused about tariffs, and brands need to find a way to reach them with the right messaging about the potential for volatile pricing.
Retail media resilience: Brands continue investing in this ad channel, but rising expectations put pressure on their retail partners.
Banks must help customers navigate growing economic uncertainty.
Threads tests feature allowing users to select interests: The move could help the platform address its retention problem and draw creators.
Despite new restrictions and parental tools, the platform couldn’t block off-platform contact attempts, spotlighting its challenges in protecting underage users.
Its new tool helps advertisers dodge harmful content without overblocking, giving brands clearer control over where their ads show up.
With no plan B after Amazon’s exit, the Roomba maker is downsizing, scrambling, and hoping new products can save what’s left.
: Its low-stakes investment strategy lets it back Claude’s standout coding abilities while sidestepping antitrust heat.
AI is moving from insight to execution: OpenAI’s Kevin Weil outlines how AI will evolve beyond answering questions to autonomously completing tasks across industries.
Bridging the retail media measurement gap: Night Market’s AI-powered platform draws interest as brands seek clearer metrics.
A $750 billion drop in market value reveals investor unease, with tariffs and recession worries putting pressure on consumer spending, marketing budgets, and tech margins.
Scopely’s $3.5 billion acquisition of Niantic’s games division strengthens its position in mobile gaming. Pokémon Go’s live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.