With its latest global campaign, Puma aims to engage a new generation of consumers by tapping into the emotional and social aspects of athletics.
OOH surges past $9B in ad spend: Programmatic DOOH and social amplification make OOH a performance-driven tool for modern advertisers.
Influencers are advising people to take their money from banks and deposit it with a credit union.
Apple faces lawsuit over false advertising for delayed iPhone 16 features: The case echoes concerns over the impact that deceptive advertising can have on brands.
Inside Puma’s biggest campaign to date: The “Go Wild” campaign takes a multichannel approach and could help Puma exceed its 2025 expectations.
Weight loss drug ads are prevalent on digital media: But these ads are often misleading, and younger consumers are particularly at risk of falling for deceptive weight loss drug offerings.
Anthropic’s newest upgrade pits it against Google, Perplexity, and OpenAI—escalating the fight for information dominance.
Google still dominates search in the US with 87.3% of the total referral traffic, according to February data from StatCounter.
Substack vies for video content: While video use on the platform is growing, Substack has a long way to go—and risks alienating its core base.
Unilever, Publicis emphasize AI: The companies are incorporating AI technology into their marketing efforts while maintaining a cautious approach that’s paying off.
Google’s AI Overviews for health will include people’s suggestions: It’s a recognition that consumers want to hear from their peers in addition to verified sources of medical information.
Marketing beyond the screen: Studios are embracing cross-industry partnerships, with "A Minecraft Movie" leveraging gaming, beauty, and food brands to expand its audience reach and deepen fan engagement before its release.
Regulators are pushing back on its tweaks to search and app store policies, calling them insufficient. It will have to significantly alter its models to stay in the region.
AI-generated journalism arrives: Il Foglio’s all-AI newspaper edition showcases automation’s potential while raising ethical concerns about accuracy, credibility, and human oversight.
Despite passing a major milestone, US subscriber growth is stalling, Streamers are pivoting to monetize superfans and squeeze more from premium users.
With no ads, no tracking, and deep customization, Kagi is challenging Google’s dominance by offering a $10/month alternative that puts control back in users’ hands.
Advertisers are stepping back from TikTok: CPMs fell significantly YoY, but advertisers should focus on diversification, not total abandonment, for the best results.