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Valley Bank’s digital signage helps tell its story to customers while improving foot traffic

The strategy: We’ve covered the importance of digital signage at local branches—particularly those in urban areas with a lot of foot traffic. New Jersey-based Valley Bank’s new digital billboards at its Fifth Avenue location in New York City demonstrate exactly how it all rings true.

As a reminder:

  • 80% of brands using digital signage experience higher sales, per Digital Signage Today.

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