Google’s tough year of regulation gets tougher: The EU is reportedly planning to penalize Alphabet for Google’s favoritism in search results.
As 2024 heads into the last quarter, the tech and media landscapes face pivotal shifts. From a potential AI backlash to new Google consent workflows, and TikTok’s future, these medium-term predictions, shared by our analysts on a recent two-part episode of EMARKETER’s “Behind the Numbers” podcast, spotlight the challenges and opportunities that may lie ahead.
Content creators gain access to OpenAI’s training data: Legal battle over unauthorized use of copyrighted content could set industry-shaking precedents.
Today’s consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.
Private labels drive long-term loyalty: That’s why Albertsons rolled out its first new brand in years and Stop & Shop launched a coffee brand.
To serve customers with more “complex financial needs,” Bank of America will build 165 new financial centers in key US regions.
Italy launches greenwashing probe into Shein: The fast-fashion retailer’s business practices are once again in the spotlight, which isn’t great news for the brand.
New holiday ad treats: Platforms’ advertising updates and additions for the crucial Q4 selling season aim to help brands reel in buyers and buttress their own revenues.
Marketers should play to social media’s positive traits: Gen Z adults have mixed feelings about social media use that can inform marketing strategies.
A new antitrust complaint targets Microsoft’s migration fees, marking another battlefront for the Big Tech giants.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of September. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Arielle Feger and Sara Lebow will defend their list against analysts Zak Stambor and Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Sponsored chatbot answers may confuse users, but Perplexity is banking on brand deals to drive revenue.
In part two of this two-part podcast episode, we discuss why China and ByteDance might blink and sell TikTok to a US company, why a law around children's online safety will get passed, and what will happen if Dish Network and DirecTV merge. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell, and Max Willens.
Search ads launch on TikTok: The keyword-based feature enables brands to reach users during searches, aligning ad efforts with user intent and behavior.
As open banking nears, financial institutions should be thinking about its impact on customers who likely bank elsewhere, too.
Meta Connect focuses on AI-driven ad tools: The event will highlight how AI advancements will enhance ad targeting and boost time spent on Meta's platforms through immersive experiences.
Companies like Microsoft, Apple, and Meta are integrating AI across their ecosystems. Google is tapping its cloud services user base to dominate mainstream AI, accelerating adoption.
In part one of this two-part podcast episode, we discuss some medium-term predictions that are too specific to be 100% certain about but could still come true, including: why the sentiment towards GenAI might turn, what to expect from Google’s new consent workflow now that it is not phasing out third-party cookies from Chrome, and why Tubi might be about to leapfrog Hulu, Disney+, and Peacock. Tune in to the discussion with host Marcus Johnson, and analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.