The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions.
Where is the Android OS used more than the iOS? Everywhere
In this Meet the Analyst Webinar, Zia Daniell Wigder, senior vice president of content at Insider Intelligence, broke down our 2021 US retail and ecommerce sales forecast, and covered the significant shifts marketers will need to take into consideration for their in-store and ecommerce strategies long term.
As more viewers leave traditional TV packages for streaming alternatives, there is a heightened interest in how much money is being spent on video subscriptions and which companies are benefiting from changes in consumer viewing patterns.
Roblox could become a brand advertising powerhouse: Brands flocked to video games for experiential marketing during the pandemic—but Roblox's lasting popularity with kids and its planned ad capabilities could keep it an appealing option even after lockdowns end.
New numbers show some growth in ad jobs: However, even though jobs in some areas of the industry have begun to come back, a rebound with agencies will likely be uneven.
It’s now easier to reach a considerably wider audience thanks to virtual events. But to garner a strong ROI, event sponsors need to be proactive in generating leads and solid data.
US travelers want COVID-19 vaccine passports
On today's episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam.
With the over-the-top (OTT) portion of the upfronts continuing to expand, marketers are increasingly realizing the benefits of using a unified platform to activate TV.