Embedded-finance-driven business lending is expected to grow sixfold in the next five years.
Walmart and Target joined 1,600 merchants rallying around the divisive credit card routing bill—whose prospects aren’t bright.
Showtime’s time may be over: Parent company Paramount is looking to consolidate its streaming brands under one flagship service.
Our exclusive TikTok interview: Global head of marketing science Jorge Ruiz talks about hitting the right ad frequency and navigating privacy concerns.
The surge in consumer time and money spent online because of the pandemic led to a significant boom in the affiliate marketing ecosystem.
On today's episode, we discuss Peloton's strategy to sell through Amazon, how much people really trust influencers, what to make of The Walt Disney Co.'s new membership program, what to do about a tidal wave of returns, which brand has the least intrusive ads, an explanation of what makes retail apps sticky, how much different countries spend on their militaries, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Dave Frankland and Suzy Davidkhanian.
Starbucks’ reinvention plan leans on China for growth: The company ignores the threat of lockdowns as it pursues aggressive international expansion.
Prime Day is Amazon’s biggest sales event, but it offers other retailers a boost as well. This year, 44% of Prime Day digital buyers in the US considered shopping only on Amazon, while 32% checked out Walmart and 24% browsed Target as well.
We unpack the AMA’s digital health report findings and explore how efficiency is driving RPM adoption.
It seems like everyone is getting in on the nonfungible token (NFT) trend these days, and New York Fashion Week (NYFW) was no exception.
Shein plans to open three large US distribution centers: The investment will dramatically cut its shipping times by up to 75%.
Twitter stock gets boost as Musk saga continues: Markets respond favorably to shareholders approving Musk purchase deal despite whistleblower allegations. Tech regulation is probable, but the deal outcome is uncertain.
Inflation shows no signs of receding: Higher grocery costs continue to eat into budgets, but lower gas prices are boosting consumer optimism.
Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.
On today's episode, we discuss where the travel industry's recovery is at, whether the rebound will stretch past the summer, and the lasting changes to the ways folks travel for business. "In Other News," we talk about what to make of Snapchat's new plan for growth and how Apple wants to expand its digital advertising business. Tune in to the discussion with our director of Briefings Jeremy Goldman.
Though out-of-home (OOH) spending plummeted during the pandemic as people rarely ventured out-of-home, the stalwart billboard ad saw its share of budgets leap.
In July, 83% of US adults said their household has an Amazon Prime Video, Hulu, and/or Netflix subscription. That figure has surged over the past eight years, up from 47% in 2014.
Meta seeks secrets: The social media behemoth is asking rivals for confidential information in its lawsuit to prove it isn’t a monopoly. The strategy could backfire, leading to more lawsuits or intensifying regulation.
Advertisers should worry more about regulation than cookie depreciation: A report from the IAB calls out legislation as the biggest threat to signal loss.