With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.
NVLM 1.0 challenges OpenAI and Google, offering smaller developers powerful tools without the cost and positioning Nvidia as a force in AI democratization.
There are a handful of big names in the attention space and a complicated web of partnerships that support advertiser activation of attention metrics. But there are three main vendor groups that operate in the space:
Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.
Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with Google’s ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our exclusive KPI data reveal about Google, retail media, and the future of paid search.
Gopuff enhances retail media capabilities to help advertisers reach Gen Z, millennial audiences: The retailer hopes the moves will differentiate it in a crowded market.
Port strike notwithstanding, companies are confident in their abilities to weather supply-chain disruptions: But a drawn-out shutdown could test that resilience as backlogs grow and costs rise.
The buy gives Mastercard access to Minna’s relationships across Europe as it pilots a similar subscription service
Its full rollout has been a long time coming. Now, it needs to expand its merchant network before it can really take off
EBay scores a significant win for online marketplaces: A federal judge ruled the site isn’t liable for items sold on its platform that violate environmental laws.
Reddit doesn’t want another user blackout: A new policy prevents incidents like last year’s protest and ensures users cant nullify ad space.
The solution gives consumers greater visibility into their transaction data, improving the customer experience and saving banks money on customer service costs
Moët Hennessy -owner LVMH buys a stake in French Bloom: The investment represents the first move by Champagne’s biggest producer into nonalcoholic beverages.
US voters want presidential candidates to address high healthcare costs: We think each campaign will make this a priority over the next month.
Ad spending projects to hold strong in healthcare and pharma: Here’s why health and pharma marketers are prioritizing some media channels over others.
CVS Health explores possible company breakup: A series of concurrent headwinds are impacting multiple sectors of CVS Health’s business, leading concerned investors to step in and try to force its hand.
A focus on longer battery life and lighter design could secure a lead over Samsung in the high-growth wearables market.
On today’s podcast episode, we discuss if folks will start consuming news on WhatsApp, how people get their news on digital channels, and some interesting generational gaps that exist regarding social media news consumption. Join host Marcus Johnson, along with director of reports editing Rahul Chadha and vice president of media, content, and strategy Henry Powderly for the conversation.
FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.
Paramount ditches Nielsen, goes all-in on VideoAmp: The shakeup could help VideoAmp gain ground in Upfronts as it seeks a potential buyout.