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LVMH bets consumers have an appetite for high-end alcohol-free bubbly

Article by Zak Stambor  |  Oct 1, 2024
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LVMH bets consumers have an appetite for high-end alcohol-free bubbly
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Topics
Food & Beverage
Groceries & Consumer Products (CPG)
Luxury Goods
United States
France

The news: LVMH is moving into nonalcoholic beverages by buying a 30% stake in the high-end French nonalcoholic sparkling wine brand French Bloom, per The Wall Street Journal.

  • French Bloom, which launched in 2021, is on track to produce nearly 500,000 bottles this year.
  • The brand’s sparkling white and rosé sell for $39 and $44, respectively. Its latest release, La Cuvée Vintage 2022, retails for $119 a bottle.

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